The Lithium-ion Battery Production Machine Market Trend and Digital Marketing Communication Strategies of Major Web Players 2024

In this article, we will discuss the market size of lithium-ion battery production machine consumed in the US, the market size of each segment within the lithium-ion battery production machine industry, the search trends based on keywords related to lithium-ion battery production machine in Google search, and three companies that appear to be actively engaged in marketing lithium-ion battery production machine online. We will also present the findings from our research on each company’s web communication strategy. The research was conducted in December 2024.

The US’s Lithium-ion Battery Production Machine Market Overview 

    There is currently no specific data available on the lithium-ion battery production machine market in the US. However, the overall battery manufacturing data for the US is provided below.

    Overview of the Battery Manufacturing Market in the US

    The U.S. battery manufacturing industry has experienced fluctuating market growth over the years. In 2012, the industry generated $10.956 billion, peaking at $11.624 billion in 2015. However, a gradual decline followed, with revenue reaching $8.141 billion in 2020. A recovery trend emerged, with the market reaching $8.618 billion in 2023 and an expected $8.605 billion in 2024. This variability reflects shifts in energy storage demand and technological innovation. Notably, advancements in lithium-ion battery (LiB) production machines in the U.S. are driving efficiency, improving product quality, and supporting growth in key sectors like electric vehicles and renewable energy storage.

    YearAnnual market size by revenue (billion USD)
    2026 (Forecast)Data not available
    2025 (Forecast)
    20248.605
    20238.618
    20228.358
    20218.194
    20208.141
    20198.892
    20189.157
    20179.525
    201611.033
    201511.624
    201410.841
    201310.321
    201210.956
    Source: “Industry revenue of “battery manufacturing” in the U.S. from 2012 to 2024” https://www.statista.com/forecasts/885176/battery-manufacturing-revenue-in-the-us

    Battery Manufacturing in the US by segmentations

    The US’s Battery Manufacturing segmentation by Battery Types

    The U.S. battery manufacturing industry demonstrates distinct trends across its two main segments: storage battery manufacturing and primary battery manufacturing. Storage battery manufacturing has shown steady growth, reaching $7.32 billion in 2024 from $6.536 billion in 2012, driven by demand for renewable energy storage and electric vehicles. Conversely, primary battery manufacturing, which peaked at $4.42 billion in 2012, has experienced a gradual decline, falling to $1.285 billion in 2024, reflecting a shift toward rechargeable technologies. Advanced lithium-ion battery production machines play a pivotal role in supporting the storage battery segment, optimizing efficiency and quality in this expanding market.

    Segmentation by battery types market data

    YearStorage battery manufacturing
    (billion USD)
    Primary battery manufacturing
    (billion USD) 
    2026 (forecast)Data not available
    2025 (forecast)
    2024 7.3201.285
    20237.3251.293
    20227.0931.265
    20216.9321.262
    20206.8431.298
    20197.3791.513
    20187.4091.748
    20177.4552.070
    20167.4753.558
    20158.0513.573
    20147.2083.633
    20136.4453.876
    20126.5364.420
    Source: “Industry revenue of “battery manufacturing” in the U.S. from 2012 to 2024” https://www.statista.com/forecasts/885176/battery-manufacturing-revenue-in-the-us

    The US’s Battery Manufacturing segmentation by Battery Form 

    The U.S. battery manufacturing market exhibits significant diversity in form factor segments. Cylindrical cells dominate with a monthly search volume of 4,190, reflecting their widespread use in consumer electronics and electric vehicles. Prismatic cells follow with 1,090 searches, showcasing their relevance in compact, high-energy applications. Pouch cells garner 980 searches, driven by their flexibility in design and usage in portable devices. Button cells, often utilized in small electronics, account for 880 searches. The lithium-ion battery production machines play a pivotal role in supporting the manufacturing demand for these diverse battery formats, enabling high-precision and efficient production processes.

    Segmentation by Battery Form market data

    Battery formsMonthly search volume
    Button Cells880
    Cylindrical Cells4,190
    Pouch Cells980
    Prismatic Cells1,090
    *Search volume data is researched in December 2024

    Search Trends for Lithium-ion Battery Production Machine in the US

      In this section, we analyze the search trends for the following keywords

      Keyword

      Lithium battery manufacture

      Lithium battery production

      Lithium battery material

      Keyword explanation 

      Lithium battery manufacture: This keyword refers to the process of producing lithium batteries, including assembling components such as cathodes, anodes, separators, electrolytes, and casings.

      Lithium battery production: This keyword encompasses the overall lifecycle of creating lithium batteries, starting from sourcing raw materials to the final product’s assembly and distribution.

      Lithium battery material: This keyword pertains to the raw and processed materials used to make lithium batteries. Key materials include lithium compounds, cathode materials, anode materials, separators, and electrolytes.

      Top 50 monthly keywords searched

      Based on the keywords above, this list also includes keywords that Google has determined to be related.

      KeywordMonthly search volume
      lithiumbattery90,500
      lithium ion battery49,500
      absorbed glass mat batteries49,500
      bateri lithium ion49,500
      lithium li ion battery49,500
      lifepo4 battery33,100
      lithium iron phosphate battery33,100
      lifepo4 lithium battery33,100
      lifep04 batteries33,100
      cr20 3233,100
      button battery cr202522,200
      lithium ion golf cart batteries14,800
      aa lithium battery14,800
      golf cart batteries lithium14,800
      cr 161612,100
      ni mh batteries12,100
      li mh battery12,100
      cr24509,900
      lithium automotive battery9,900
      lithium auto battery9,900
      li fepo49,900
      lithium iron phosphate lifepo49,900
      lithium marine batteries8,100
      lfp battery8,100
      lithium rechargeable batteries8,100
      marine lithium ion batteries8,100
      battery chargers for lithium batteries8,100
      lithium ion rechargeable8,100
      lithium ion battery charging8,100
      cr2032 lithium 3v coin battery6,600
      trolling motor lithium battery6,600
      li ion6,600
      cr20255,400
      lithium polymer battery5,400
      lithium ion polymer battery5,400
      li ion polymer battery5,400
      3.0 v lithium battery5,400
      lipo lithium battery5,400
      battery polymer lithium5,400
      battery type lithium polymer5,400
      cr16324,400
      noco boost pro4,400
      cr16204,400
      lithium solar batteries4,400
      lithium ion solar battery4,400
      li ion solar battery4,400
      12v lithium ion batteries4,400
      12 lithium ion battery4,400
      12 volt li ion battery4,400
      lifepo4 battery chargers4,400

      Overall keyword trends, including related keywords

      The keywords being searched are categorized as follows:

      1. Battery types: Keywords that include specific types of batteries, such as “lifepo4 battery”, and “lithium ion solar energy”. 
      2. Battery applications: Keywords that include applications of the batteries manufactured, such as “golf cart batteries”, “motorcycle battery”, and “marine starting battery”. 
      3. Price/Cost: Keywords that refer to price consciousness.
      4. Brand recognition: Keywords that include specific brand names, such as “battleborn”, “dakota”, and “ampere”. 

      Each keyword category’s number of keywords, total monthly search, top 3 most searched keywords in each category and their monthly search volume are as follows: 

      Keyword categoryNumber of keywordsTop 3 searched keywordsTotal monthly searches 
      Battery types417lithiumbattery (90,500); lithium ion battery (49,500); absorbed glass mat batteries (49,500)700,520
      Battery applications1,690absorbed glass mat batteries (49,500); lithium ion golf cart batteries (14,800); golf cart batteries lithium (14,800)1,151,780
      Price/Cost188lithium batteries for sale (1,900); lithium battery price (1,300); lithium ion battery price (1,000)10,240
      Brand recognition525noco boost pro (4,400); noco boost x (1,900); noco jump packs (1,900)58,350

      Key points

      • The keyword data reveals a robust interest in lithium-ion batteries across various categories, with a total of over 1.9 million monthly searches. The top-performing keywords, such as “lithiumbattery” (90,500) and “absorbed glass mat batteries” (49,500), highlight a wide range of applications and preferences among consumers, including automotive, energy storage, and personal devices.
      • Keywords related to specific applications, such as “lithium ion golf cart batteries” and “golf cart batteries lithium” (both 14,800), underscore the growing demand for specialized use cases. This category garners the highest search volume, showcasing how consumers and industries are increasingly relying on lithium-ion solutions for various practical needs.
      • Brand-related searches, such as “noco boost pro” (4,400) and “noco boost x” (1,900), demonstrate the influence of established brands on consumer decision-making. With a total of 58,350 searches in the brand recognition category, companies like Noco are leveraging their market presence to gain a competitive edge in the lithium-ion battery sector.

      Brands with high brand awareness through search keywords

      Below are the searched brand names, the number of related keywords, and the total monthly search volume:

      Brand nameTotal monthly searchesNumber of related keywords
      Noco10,88022
      Panasonic8,74053
      Energizer5,29020
      Lib Tech4,53082
      Samsung4,16019
      Duracell3,46014
      Roypow1,9906
      Eve1,69012
      Battleborn1,4402
      Tesla1,44023
      Maxell1,30016
      LG1,19030
      Eco1,1907
      Saft1,06015
      Sok1,0406
      Power Queen8902
      Chins7703
      Antigravity7201
      Sony6307
      Yinlong6308
      Dakota5408
      Victron43013
      Canon4204
      Pro Guide4202
      Braille3704
      Renogy3303
      Milwaukee3102
      Schumacher2903
      Molicel2601
      Tadiran2705
      Mastervolt2202
      BYD1607
      Celgard1506
      Lion Energy1503
      Go Power1401
      Fujifilm1402
      Dometic1306
      Ampere Time1304
      EnerSys1105
      Gyll1106
      Weize1002
      Renata908
      Firepower901
      Varta604
      Lyten602
      CATL606
      Blue Carbon605
      Redarc603
      Atlas501
      Fortress Power501
      Lishen503
      A123502
      Yuasa402
      Jackery401
      Bak404
      Canbat402
      ZTE302
      Mitsubishi302
      Rebel301
      Relion201
      Xeno201
      Tianneng202
      GSL Energy202
      SSB Powersport202
      Simpliphi201
      Itech202
      Amptron202
      Allspark Lithium101
      Invicta101
      Ultramax101
      Esener101
      Solarking101
      Allion Lithium101
      Sphere101
      Sterling101
      Lynac101
      Enertec101
      Sinopoly101
      BSLBATT101
      Voltech101
      Rentech101
      Polytech101
      Eitai101
      Fivestar101
      Rosen101
      Trojan101
      Topband101
      Rept101
      Ramway101
      Soshine101
      Ultrafire101
      Synapse101

      About Noco

      Noco is a leading American brand specializing in advanced battery solutions, including lithium-ion technology. Known for its innovative jump starters, battery chargers, and portable power solutions, Noco has built a reputation for reliability and cutting-edge design. The brand’s products are designed to deliver high performance and safety, catering to automotive, marine, and outdoor energy needs. Noco’s Genius line of chargers and Boost jump starters exemplifies its commitment to innovation, with smart charging technologies and compact designs. By focusing on user-friendly, durable, and efficient products, Noco continues to set benchmarks in the portable power and lithium-ion battery solutions market.

      About Panasonic

      Panasonic, a global leader in electronics, is at the forefront of lithium-ion battery technology. The company has made significant advancements in energy storage, particularly through its partnership with Tesla to produce high-capacity batteries for electric vehicles (EVs) at the Gigafactory in Nevada. Panasonic’s lithium-ion solutions extend beyond EVs, powering industrial, residential, and consumer applications. Its batteries are renowned for their efficiency, durability, and eco-friendliness. With decades of expertise and a focus on innovation, Panasonic is driving the global transition to sustainable energy solutions, solidifying its position as a pioneer in lithium-ion battery production and advanced energy technologies..

      About Energizer

      Energizer is a globally recognized brand, synonymous with dependable energy solutions for everyday use. While famed for its consumer-grade batteries, Energizer has expanded its portfolio to include advanced lithium-ion technology for both residential and industrial applications. The brand focuses on providing reliable, long-lasting, and environmentally conscious energy storage solutions. Its rechargeable lithium-ion products are designed to meet the demands of modern devices and high-performance applications. Leveraging decades of trust and innovation, Energizer continues to adapt to the growing needs of portable energy, offering solutions that combine performance and sustainability, making it a key player in the lithium-ion battery market.

      Digital communication strategies of major web players

      Definition and target of major web players

      Here, major web players are companies that rank highly in Google search results for the keyword ‘lithium battery machine’.

      The target companies are the following three companies.

      • AME Energy
      • Tmax Battery
      • Rosendahl Nextrom

      AME Energy’s digital communication strategy

      What is AME Energy? 

      AME Energy, based in Shenzhen, China, has over 14 years of experience in designing and manufacturing battery equipment for both R&D and large-scale production.

      They supply R&D equipment to startups and universities worldwide and have installed pilot and manufacturing lines across the USA, Canada, Spain, Turkey, Germany, China, Russia, India, and South America.

      Their goal is to deliver innovative solutions for complex manufacturing challenges, combining high-quality equipment, consulting, and exceptional customer service. AME works with companies to implement solutions for various battery types, including lithium-ion, nickel-based, primary cells, and super capacitors.

      Pages where AME Energy uses advertising

      The landing page that AME Energy uses for advertising is as follows

      URL: https://www.ame-energy.cn/productlist1-32-Battery-Testing-System?gad_source=1&gclid=EAIaIQobChMIi4aO7svHigMVZNMWBR0fKQbWEAAYASAAEgLdbPD_BwE
      Page type: Landing page for advertising
      Keywords displayed in the ad: lithium battery machine
      First view

      The webpage features a structured layout showcasing battery testing systems and related equipment. The main section includes a grid of product images with titles, surrounded by categorized menus on the left for navigation. The top navigation bar provides links to main site sections like “Products,” “Solution,” and “Contact Us,” alongside a search bar. At the bottom, there’s a subscription section, contact information, and social media links. The visual focus is on clear categorization and accessibility of products for easy browsing.

      Global menu

      The global menu includes the following elements:
+ Logo (AME ENERGY) on the far left

      + Menu Links for Home, About Us, Products, Solution, Project, News, Contact Us, E-Catalogue

      + Search Bar

      + Icons: phone & email icons

      + Dropdown (“All Categories”)

      The menu is designed to maintain a clean, professional appearance with a focus on functionality and accessibility.

      Product introduction

      The products section is organized in a grid format, displaying 16 entries per page. Each product includes a high-quality thumbnail image for easy identification, followed by a descriptive product name, such as “Lab Scale Double Layer Jacketed Glass Reactor” or “5V30A 64 Channels High Temperature Testing System.”

      The products cover various stages of battery manufacturing, including testing systems (e.g., “10 Channel Cylindrical Battery System”), material preparation (e.g., “Automatic Lithium Battery Electrode Preparation Line”), and specialized machines (e.g., “Automatic Grooving Machine”).

      Web user’s goal

      The page includes several key Call-to-Actions (CTAs):

      • Product interaction: Clicking product images or names leads to detailed product pages.
      • Search bar: Located in the global menu for quick product or category searches.
      • Category navigation: The left menu lets users browse subcategories like “R&D Equipment” and “Battery Materials.”
      • Newsletter subscription: A footer box invites users to join the newsletter for updates.
      • Contact links: Phone number, email, and social media icons (Facebook, LinkedIn, WeChat) offer multiple ways to connect.
      • E-catalogue link: A downloadable catalog is available in the global menu for a product overview.
      Simplified UX diagram from the relevant page on the AME Energy site

      The user flow begins at the landing page, which features a grid-based product layout showcasing various energy-related items. The global navigation provides direct links to essential sections, including Home, About Us, Products, Solutions, Projects, News, Contact Us, and an E-Catalogue.

      Users can navigate to the product page for comprehensive details, including specifications and images. Engagement tools are available, such as contact options via phone numbers, office addresses, email links, and WhatsApp. Social media integration includes Facebook and LinkedIn, while an inquiry form allows users to send direct messages to the company.

      Tmax Battery’s digital communication strategy

      What is Tmax Battery? 

      Xiamen Tmax Battery Equipments Limited, established in 1995, specializes in lithium battery equipment and technology. They have a manufacturing facility and a team of over 230 staff, offering reliable products, technology, and services.

      With multiple manufacturing partners, they ensure quality control and can meet diverse customer needs. They have completed successful projects in various regions, earning a strong reputation for professionalism, quick response, and sincerity. With over 20 years of export experience, they are dedicated to providing excellent service.

      Pages where Tmax Battery uses advertising

      The landing page that Tmax Battery uses for advertising is as follows

      URL: https://www.battery-equipments.com/battery-laboratory-assembly-equipment_c56.html?gad_source=1&gclid=EAIaIQobChMIi4aO7svHigMVZNMWBR0fKQbWEAAYAyAAEgITc_D_BwE
      Page type: Landing page for advertising
      Keywords displayed in the ad: lithium battery machine
      First view

      The webpage prominently features an industrial building as the header image, suggesting a professional manufacturing environment. Below, the layout is clean and organized, with a product list on the left sidebar and a grid of thumbnail images on the right, showcasing various equipment related to battery manufacturing and laboratory assembly, all catering to precision manufacturing and research in battery development. Each product is accompanied by a brief description and an image, highlighting equipment such as battery production machines, hydraulic presses, and laboratory instruments. The design emphasizes functionality and clear navigation.

      Global menu

      The global menu at the top of the page includes the following key sections: Home, About Us, Products, Video, News, Contact Us, Certificate, and Patents. Additional elements include a search bar, email contact, phone number, and a language switcher, all designed for user convenience and accessibility.

      Product introduction

      This webpage focuses on battery laboratory equipment. The layout includes a header with the company’s branding and a large image of its facility. A vertical sidebar on the left categorizes products into various types, such as laboratory equipment, lithium-ion battery materials, and presses. The main content area displays a grid of product images with titles, showcasing items like vacuum sealers, heat rollers, battery testers, electrode coating machines, and electrolyte filling machines. Each product is presented with an image and concise descriptive text for quick browsing.

      By clicking on a specific product (Hot Roller Press for Lithium Ion Battery), the page includes an overview with a product description and key specifications; technical details such as a specification table and user feedback section; visuals featuring diagrams and photos of the machine and related products; company credibility elements like certificates, team photos, and exhibition highlights; and a footer with contact details and navigation links. It provides comprehensive information, visuals, and context to promote the product.

      Web user’s goal

      Notable CTAs include:

      • Product images and titles – Each product serves as a clickable link, encouraging users to explore individual product details.
      • Contact information – Prominently displayed email and phone number at the top for direct inquiries.
      • Search bar – Allows users to find specific products or information quickly.
      • Sidebar categories – The left-hand product list prompts users to browse different equipment categories.
      • Language switcher – Enables accessibility for international users by switching between languages.
      Simplified UX diagram from the relevant page on the Tmax Battery site

      A user flow begins at the landing page, featuring a visual layout of the company’s facilities and a grid of battery-related products. Global navigation links to sections like Home, About Us, Products, Videos, News, Contact Us, Certificates, and Patents.

      Users can explore the product page for detailed information, including specifications and images. Contact options such as Skype, email, and WeChat are displayed on the right-hand side. The “Contact Us” page provides country-specific company and after-sales information, and users can submit inquiries via a direct message form.

      Rosendahl Nextrom’s digital communication strategy

      What is Rosendahl Nextrom?

      Rosendahl Nextrom is a global leader in providing systems, equipment, and services for the battery, cable, wire, and optical fiber industries. They focus on delivering customized solutions tailored to each client’s needs, emphasizing quality, product expertise, and close collaboration. The company takes pride in creating professional, high-quality solutions that perfectly suit specific production requirements.

      Pages where Rosendahl Nextromuses advertising

      The landing page that Rosendahl Nextrom uses is as follows

      URL: https://rosendahlnextrom.com/bm/products/lithium-ion-machines/
      Page type: Landing page (organic)
      Keywords: lithium battery machine
      First view

      The key visual features:

      + Headline and subheadline: Bold text stating “lithium-ion machines” with a subheading clarifying their purpose for assembling lithium-ion battery systems.

      + Call-to-action: A link with the text “Click here” for further exploration.

      + Image: A detailed photograph of an industrial machine, highlighting precision equipment and technology, with red-lit components for emphasis.

      + Additional content: A red circular icon inviting users to “Get in touch” directly.

      Below the image, the page highlights over 50 years of experience in manufacturing specialized machines for lithium-ion battery assembly, offering flexible solutions for various cell types and production setups. It emphasizes scalable manufacturing processes, covering key assembly steps such as cell preparation, stacking, and testing, tailored for both prototype and high-volume production.

      Global menu

      The global menu is divided into distinct sections: Battery Machines, Cable & Wire, and Optical Fiber, each catering to specific industries. It includes options like “Our Products,” “Technology Center,” and “Tailor-Made” for exploring solutions, as well as “Magazine & Events” and “Service & Improvements” for updates and support. Additional links like “Contact & Inquiry” and “About Rosendahl Nextrom” provide company and contact details.

      Product introduction

      Clicking on a specific unit (gluing), the page highlights a gluing unit for lithium-ion battery systems, emphasizing automation, precision, and flexibility in gluing, sealing, and filling processes. It mentions features such as shorter cycle times, compatibility with one- and two-component glues, and a safety-focused evacuation box. Below, there is information about lithium-ion production lines and manufacturing solutions tailored for transportation and energy storage. A testimonial from a Business Development Manager reinforces the company’s commitment to excellence. At the bottom, a contact form invites inquiries, along with links to additional resources like sourcing and downloads. Visuals include machinery, energy-related imagery, and news/event updates.

      Web user’s goal

      Key CTAs include:

      • “Read more” links associated with the gluing unit and manufacturing solutions, guiding users to detailed product information.
      • “Send your inquiry” button on the contact form, encouraging visitors to reach out for inquiries.
      • News and events section, linking to articles and updates.
      • Clickable keywords such as “sourcing and procurement,” “downloads,” and “mixtape” provide additional resources and useful tools.
      Simplified UX diagram from the relevant page on the Rosendahl Nextrom site

      The user flow begins at the main page, showcasing Rosendahl Nextrom’s expertise in lithium-ion machine manufacturing with a clean layout. The global navigation menu links to sections like Our Products, Technology Center, Tailor-Made, Magazine & Events, Service & Improvements, and Contact & Inquiry.

      Users can explore the product page for detailed descriptions and resources. Additional content, like “sourcing and procurement” and “downloads,” is accessible through “read more” links. For inquiries, the red “Get in Touch” button leads to the inquiry form or category options such as Sales, Service, Locations, and HR.

      Summary

      Product Scope: AME covers a wide spectrum of R&D, safety testing, and manufacturing solutions, while Tmax is more concentrated on the production process, particularly electrode preparation and assembly. Rosendahl Nextrom’s offerings cover the entire battery production line for multiple types of batteries, focusing on both innovation and sustainability.

      Innovation and Expertise: Tmax highlights its patents and deep industry experience, presenting itself as a leader in customizing solutions. AME stresses its expertise in R&D and safety testing. Rosendahl Nextrom’s emphasis is on sustainability and global reach, showing innovation through cutting-edge technology and sustainable practices.

      Additional Features: AME includes news and updates, giving a sense of ongoing activity. Tmax focuses on its history, patents, and team, giving a sense of reliability and experience. Rosendahl Nextrom emphasizes its global projects and upcoming events, indicating strong international presence and industry involvement.

      In conclusion, AME is more focused on testing and R&D across different battery types, Tmax is specialized in electrode preparation and cell assembly for lithium batteries with a strong emphasis on custom solutions, and Rosendahl Nextrom offers global manufacturing solutions for multiple battery types with a focus on sustainability and technological advancement.