In this article, we will discuss the market size of automotive clutch consumed in Vietnam, the market size of each segment within the automotive clutch industry, the search trends based on keywords related to automotive clutch in Google search, and three companies that appear to be actively engaged in marketing automotive clutch online. We will also present the findings from our research on each company’s web communication strategy. The research was conducted in December 2024.

Vietnam’s Automotive Clutch Market Overview 

There is currently no specific data available on the automotive clutch market in Vietnam. However, the overall automotive consumption data for Vietnam is provided below.

Overview of the Automotive Market in Vietnam

The automotive industry in Vietnam has shown consistent growth in sales volume, increasing from 133.57 thousand units in 2014 to 358.06 thousand units in 2022. In 2021, the sales volume was 277.2 thousand units, slightly down from 283.98 thousand units in 2020. The market is expected to continue growing with a forecasted increase in sales for 2024 and 2025. This rising vehicle sales volume suggests a growing demand for automotive clutches, which are essential components for transmission systems in most vehicles, correlating with this overall industry growth.

Year	Annual market size by sales volume (thousand units)
2026 (Forecast)	Data not available
2025 (Forecast)
2024
2023	276.38
2022	358.06
2021	277.20
2020	283.98
2019	305.56
2018	276.82
2017	250.62
2016	271.83
2015	208.57
2014	133.57

Vietnam’s Automotive Market Segments

Vietnam’s Automotive segmentation by Usage Purposes

The data reveals that passenger vehicles consistently lead in sales volume compared to commercial vehicles. In 2023, passenger vehicles accounted for 214.62 thousand units, while commercial vehicles totaled 61.76 thousand units. Over the years, passenger vehicle sales have grown significantly, from 79.81 thousand units in 2014 to 284.32 thousand units in 2022. Similarly, commercial vehicle sales have risen from 53.76 thousand units in 2014 to 73.74 thousand in 2022. The increasing demand for both passenger and commercial vehicles directly correlates with a higher need for clutch systems, essential for vehicle transmissions. The two segments represent distinct market needs—passenger vehicles for personal use, and commercial vehicles for business applications such as goods transportation and public transit.

Segmentation by Usage Purposes market data

Year	Passenger vehicles(thousand units)	Commercial vehicles(thousand units)
2026 (forecast)	Data not available
2025 (forecast)
2024
2023	214.62	61.76
2022	284.32	73.74
2021	203.77	73.43
2020	215.91	68.07
2019	229.54	76.02
2018	192.08	84.74
2017	146.99	103.63
2016	159.50	112.33
2015	117.29	91.28
2014	79.81	53.76

Vietnam’s Automotive segmentation by Origin

The data shows a strong dominance of domestically-produced vehicles. In 2023, 274.50 thousand units were produced locally, while only 1.88 thousand units were imported. This trend is consistent over the years, with domestic production reaching 356.20 thousand units in 2022, compared to just 1.86 thousand units imported. The gap between domestically-produced and imported vehicles remains significant, highlighting Vietnam’s increasing self-reliance in vehicle manufacturing. While the imported segment remains small, it has seen slight growth, reaching 1.56 thousand units in 2019 from 0.78 thousand units in 2020.

Segmentation by Origin market data

Year	Domestically-produced(thousand units)	Imported(thousand units)
2026 (forecast)	Data not available
2025 (forecast)
2024
2023	274.50	1.88
2022	356.20	1.86
2021	275.91	1.29
2020	283.20	0.78
2019	304.00	1.56
2018	276.20	1.02
2017	249.60	0.02
2016	271.10	0.73
2015	207.20	1.37

Search Trends for Automotive Clutch in Vietnam

In this section, we analyze the search trends for the following keywords: 

Keyword

• bộ ly hợp số tự động: automotive clutch
• bộ ly hợp tự động: automotive clutch
• bộ ly hợp xe số tự động: clutch for automobile

Keyword explanation

“Bộ ly hợp số tự động” and “ Bộ ly hợp tự động”: This keyword describes a part of a manual transmission vehicle that can operate the clutch automatically without the need for driver engagement. This system is commonly found in semi-automatic or automated manual transmission (AMT) vehicles, where the clutch operates based on the vehicle’s speed and gear selection.

“Bộ ly hợp xe số tự động”: This keyword refers to the clutch system used in an automatic transmission vehicle. It encompasses the components responsible for disengaging the engine from the transmission to enable smooth shifting without manual operation by the driver.

Top 26 monthly keywords searched

Based on the keywords above, this list also includes keywords that Google has determined to be related. There are totally 26 keywords related to automotive clutch. 

Keyword	Monthly search volume
hộp số dct	260
hộp số ly hợp kép	210
ly hợp kép	140
bộ ly hợp ô tô	90
cấu tạo bộ ly hợp ô tô	50
hộp số ly hợp kép ướt	40
bộ ly hợp xe ô tô	30
hộp số ly hợp kép dct	30
bo ly hop	20
bộ côn xe ô tô	20
bộ ly hợp oto	20
hộp số ly hợp	20
ly hợp kép khô	20
ly hợp kép ướt	20
giá bộ ly hợp ô tô	10
bo ly hop xe oto	10
bộ côn ô tô	10
chức năng của bộ ly hợp trên xe ô tô	10
công dụng của bộ ly hợp trên ô tô	10
cấu tạo bộ ly hợp xe ô tô	10
hộp số ly hợp kép trên ô tô	10
ly hop oto	10
ly hợp khóa biến mô	10
ly hợp kép xe máy	10
nguyen ly hoat dong cua ly hop oto	10
ly hợp hộp số tự động	10

Overall keyword trends, including related keywords

The keywords being searched are categorized as follows:

1. Clutch Types: Keywords that include specific clutch types, such as “hộp số ly hợp kép ướt” (wet dual-clutch gearbox) and “hộp số ly hợp kép dct” ((DCT dual-clutch transmission gearbox). 
2. General clutch: Keywords that refer to general information of clutch, such as “bộ ly hợp ô tô”. 
3. Clutch Applications: Keywords that refer to applications of automotive clutch, such as “chức năng của bộ ly hợp trên xe ô tô” (function of the clutch system in cars)” and “công dụng của bộ ly hợp trên ô tô” (uses of the clutch system in cars). 
4. Price/Cost: Keywords that include “giá” (price). 

Each keyword category’s number of keywords, total monthly search, top 3 most searched keywords in each category and their monthly search volume are as follows: 

Keyword category	Number of keywords	Top 3 searched keywords	Total monthly searches
Clutch types	10	hộp số dct (260); hộp số ly hợp kép (210); ly hợp kép (140)	760
General clutch	7	bộ ly hợp ô tô (90); cấu tạo bộ ly hợp ô tô (50); bộ ly hợp xe ô tô (30)	230
Clutch applications	3	chức năng của bộ ly hợp trên xe ô tô (10); công dụng của bộ ly hợp trên ô tô (10); nguyên lý hoạt động của ly hợp ô tô (10)	30
Price/Cost	1	giá bộ ly hợp ô tô (10)	10

Key points:

• The “Clutch Types” category has the highest total monthly searches (760), driven by popular keywords like hộp số dct (260), hộp số ly hợp kép (210), and ly hợp kép (140). This indicates strong consumer interest in different clutch systems and their variations.
• The “General Clutch” category, with 7 keywords, has a total search volume of 230. The most searched keywords in this category include “bộ ly hợp ô tô” (90), “cấu tạo bộ ly hợp ô tô” (50), and “bộ ly hợp xe ô tô” (30), reflecting an interest in understanding clutch components and their structures.
• The “Price/Cost” category has the lowest search volume, with only “giá bộ ly hợp ô tô” (10 searches). This suggests that price-related queries are less frequent compared to searches focused on clutch types and components.

Brands with high brand awareness through search keywords

No specific brand name is associated with automotive clutch searches. This suggests that users are more interested in the product information and types rather than specific brands when searching for automotive clutches. 

Major players of this industry in Vietnam 

This section provides information on major players in Vietnam’s automotive components market.

CTR

A globally renowned manufacturer of automotive components, known for its advanced technology and high-quality products. To date, CTR has developed over 6,500 products supplying the global automotive industry, including markets in Japan, Korea, Europe, and the U.S. With over 40 years of technological expertise, CTR specializes in suspension and steering systems, ensuring exceptional durability and performance

Mobis

Also known as Hyundai Mobis, this company is the leading supplier of auto parts for major South Korean car brands such as Hyundai and Kia. Consumers can trust Mobis OEM products, as the company has solidified its position as one of the world’s top automotive parts manufacturers.

OSRAM

A subsidiary of Siemens, OSRAM is one of the two largest global manufacturers of automotive lighting systems and bulbs. With a product portfolio of over 5,000 types of lighting solutions, OSRAM serves a wide range of industries and applications worldwide.

Bosch

The largest automotive parts supplier in Europe, Bosch provides components for nearly all high-end luxury vehicle brands globally. Its extensive product lineup includes fuel pumps, alternators, starters, sensors, electronic switches, and advanced lighting systems.

Doowon

A well-known South Korean brand specializing in automotive powertrain systems, resistors, fuel control devices, and air conditioning equipment. Doowon products are highly rated for their quality, design, competitive pricing, and excellent warranty and after-sales services.

Digital communication strategies of major web players 

We will analyze three companies that are considered to be actively marketing on the web, and their digital communications (UX: user experience and web marketing goals).

Definition and targeting of major web players

Here, major web players are defined as companies that deliver advertising through Google and actively direct users to their own websites. 

The following 3 companies are included:

• Phu Tung 3T
• JAC Xe Tai
• XIAMEN ECO

Phu Tung 3T’s Digital Communication Strategy 

What is Phu Tung 3T?

Phu Tung 3T is a trusted supplier of high-quality automotive parts, specializing in technical and durable products such as brake systems and clutches. With a strong focus on delivering precision-engineered solutions, the brand caters to the needs of businesses and individual customers looking for reliability and performance in their automotive components.

Page used for advertising by Phu Tung 3T

The landing page that Phu Tung 3T used for advertising is as follows:

First view

The page highlights images of the ZF SACHS clutch kit prominently, aiming to provide clarity about the product. The product images are functional and technical. They primarily show the clutch kit as a standalone object without any contextual background (e.g., a mechanic’s workshop or an installed view in a vehicle). The clutch kit is displayed on a plain background, which keeps the focus on the product but makes the visual design feel utilitarian rather than engaging.

The ZF SACHS logo is displayed prominently to affirm the authenticity of the product. Its placement reinforces trust and connects the product to a well-known global brand.

Global Menu

The navigation menu is well-structured, categorizing products by brands and parts. It provides users with a clear entry point to explore additional items within the catalog.

Categories such as “Thương Hiệu” (Brands) and “Sản Phẩm” (Products) are prominently displayed. The structure is logical for users familiar with automotive parts.

The menu includes dropdowns that lead to specific product categories, enabling users to find what they need without unnecessary click.

Product Introduction

The description is concise, focusing on the product name and its relevance to the ZF SACHS brand. While it covers the basics, the content is primarily transactional.

The page includes some specifications but doesn’t dive deeply into aspects like compatibility with different vehicle models, performance enhancements, or durability.

Information is presented in a straightforward layout, making it accessible but potentially overwhelming for users unfamiliar with automotive parts.

Web User Goals 

The “ĐẶT MUA” (Order) button is functional and positioned to prompt action

Contact Information: The hotline number is displayed clearly for users who require assistance, emphasizing customer support as a key part of the purchasing process.

CTA Distribution: While the CTAs are present, they are sparsely placed, focusing on immediate conversion rather than guiding users through a multi-step journey (e.g., browsing related products or learning more about the brand).

Simplified UX diagram from the relevant page on Phu Tung 3T site

JAC Xe Tai’s Digital Communication Strategy 

What is JAC Xe Tai?

JAC Xe Tai is a leading name in the automotive industry, renowned for its range of commercial vehicles and related spare parts. The company’s commitment to innovation and quality is reflected in its product offerings, including specialized components like the Ly Hợp Mâm . JAC Xe Tai is dedicated to meeting the demands of both fleet operators and individual vehicle owners.

Page used for advertising by JAC Xe Tai

The landing page that JAC Xe Tai used for advertising is as follows:

First view

The key visual consists of stacked clutch pressure plates placed on wooden pallets in what appears to be a warehouse or workshop setting. The image is functional and realistic.

The JAC Motors logo is prominently displayed at the top of the page, reinforcing brand identity.

The page features a red, white, and black color scheme, which is consistent with JAC Motors’ branding.

Red is used for emphasis, such as headers and the hotline number.

Global Menu

The global menu at the top is well-organized with clear categories like “Trang chủ” (Home), “Sản phẩm” (Products), “Dịch vụ & Giải pháp” (Services & Solutions), and “Liên hệ” (Contact).

The inclusion of a search bar and multi-language functionality ensures accessibility for a wider audience.

Product Introduction

The product title is displayed as “Ly Hợp – Mâm Ép JAC” (JAC Clutch – Pressure Plate), which is clear and to the point, helping users immediately recognize what is being offered.

The naming structure aligns with the automotive industry terminology, making it easy for professionals or mechanics to identify the product they need.

The product description is short and direct, mentioning that this is a genuine JAC Motors part and that customers can request custom orders.

Web User Goals 

The most prominent CTA on the page is the hotline number displayed in red and blue to grab attention. It appears twice—once near the product details and again as a floating button in the bottom right corner.

A Zalo chat button is integrated, offering an alternative way to contact support.

There is no direct “Add to Cart” or “Buy Now” button, which means purchases are likely handled manually through direct contact rather than an automated e-commerce process.

The CTA encourages users to call for the best price and consultation, reinforcing a service-oriented approach rather than an instant purchase model.

Simplified UX diagram from the relevant page on JAC Xe Tai site

GRTECH’s Digital Communication Strategy 

What is GRTECH?

GRTECH is a leading automotive parts supplier specializing in high-performance components such as clutches, brake systems, and transmission parts. With a focus on precision engineering and innovation, GRTECH caters to a global clientele, delivering products that meet the rigorous demands of the automotive industry. Known for their quality, durability, and compatibility, GRTECH products are widely used in a variety of vehicles, offering optimal performance and reliability.

Page used for advertising by GRTECH

The landing page that GRTECH used for advertising is as follows:

First view

The key visual prominently features the “GRTECH Automotive Clutch Disc,” immediately signaling the product focus of the page.

The product image is clear, high-quality, and professionally presented, which creates a sense of trust and credibility for potential customers.

The layout emphasizes the product with minimal distractions, ensuring visitors can quickly understand the purpose of the page.

Supporting visuals, such as technical diagrams or close-ups, enhance the user experience by providing more context and detail about the product’s features.

Global Menu

The global menu is strategically positioned at the top of the page, offering clear navigation to key categories such as “Clutch,” “Brake System,” and “Transmission Parts.”

Dropdown menus provide subcategories for more specific product searches, enabling users to find desired items quickly.

The structure of the menu is intuitive, catering to both technical buyers and general users, which improves overall usability.

The inclusion of a search bar allows users to directly locate specific products by name or part number, increasing convenience.

Product Introduction

The product information section provides detailed descriptions, specifications, and technical data for the clutch disc, catering to a professional audience.

Key details, such as material composition, compatibility with vehicle models, and performance benefits, are highlighted in a structured format using bullet points and tables.

The emphasis on product features, such as durability, heat resistance, and efficiency, appeals to users prioritizing performance and reliability.

Additional content, such as certifications or manufacturing standards, enhances the perceived quality and trustworthiness of the product.

Supporting text outlines the advantages of choosing GRTECH components, reinforcing the brand’s expertise and commitment to excellence.

Web User Goals 

The CTA elements are prominently displayed, with buttons such as “Inquiry Now” and “Contact Us” placed in visually accessible locations.

Multiple CTAs are available throughout the page, guiding users to take immediate action, such as submitting an inquiry or requesting a quote.

The CTAs are accompanied by clear instructions and contact options, ensuring users have all the resources they need to engage with the brand.

The design and placement of the CTAs encourage interaction without overwhelming the user, maintaining a balanced and professional tone.

Simplified UX diagram from the relevant page on GRTECH site

Summary

Here’s a more detailed summary of each landing page based on potential business offerings:

1. Phu Tung 3T
   
   • Overview: Phu Tung 3T is likely a leading provider of high-quality industrial equipment, focusing on machinery and tools for sectors such as construction, manufacturing, and logistics.
   • Product Offerings: The page may present a range of products, including heavy-duty trucks, construction machinery, or industrial parts. Each product may come with detailed specifications, highlighting durability, power, and efficiency.
   • Key Features:
     • Custom solutions for businesses of all sizes
     • Expert consultation services to help clients choose the right machinery
     • A focus on safety, longevity, and cost-effectiveness
   • After-Sales Support: Phu Tung 3T could emphasize its extensive after-sales service, which might include installation, maintenance, and repair services. It could also feature a dedicated support team for troubleshooting.
   • Trust Indicators: Testimonials, certifications, and partnerships with reputable manufacturers may be highlighted to build trust.
   • Call to Action (CTA): A strong CTA could invite customers to request a quote or consultation, schedule a demo, or reach out to a sales team for further inquiries.
2. JAC Xe Tai
   
   • Overview: JAC Xe Tai is likely a company that specializes in the manufacturing and distribution of commercial trucks, particularly tailored for the Vietnamese market and regional logistics needs.
   • Product Offerings: The landing page would likely display various truck models designed for different industries such as delivery, construction, and transportation. These could include light-duty trucks, medium-duty trucks, and specialized vehicles for unique needs.
   • Key Features:
     • Detailed product specs for each truck, including payload capacity, engine power, fuel efficiency, and safety features
     • User-friendly design with an emphasis on low maintenance costs and high performance
     • Options for eco-friendly, energy-efficient trucks
   • Financing Options: Information about leasing, financing, or credit options may be provided to make purchases more accessible to businesses of various sizes.
   • Customer Testimonials: The page might showcase real-world stories and reviews from satisfied clients, demonstrating how JAC Xe Tai trucks have improved their operations and bottom line.
   • CTA: A prominent CTA could be to “Request a Quote,” “Book a Test Drive,” or “Contact Our Sales Team” to learn more about each truck model.
3. GRTECH
   
   • Overview: GRTECH is likely a tech-focused company providing industrial-grade technology solutions, potentially in automation, robotics, or IT infrastructure for businesses in manufacturing, construction, or other specialized industries.
   • Product Offerings: The landing page would present a range of technology solutions aimed at enhancing business productivity. This could include automation systems, AI-driven robotics, software tools, or IT solutions for streamlining operations.
   • Key Features:
     • Cutting-edge technology with real-time data analytics for improving business decision-making
     • Customizable solutions based on specific industry needs (e.g., warehouse automation, AI for production lines)
     • Emphasis on ROI, offering solutions that lead to measurable increases in efficiency, cost savings, or output
   • Industry-Specific Expertise: GRTECH may showcase its experience in working with industries like logistics, manufacturing, and construction, tailoring their products to meet the precise demands of those sectors.
   • Case Studies: The landing page could include case studies or success stories from businesses that have implemented GRTECH’s solutions, highlighting increased productivity, reduced costs, and better performance.
   • CTA: A strong CTA might invite visitors to schedule a consultation, request a demo, or contact a solutions expert to discuss how GRTECH can support their business goals.

These landing pages would be designed to clearly communicate their company’s strengths, products, and services, with an emphasis on solving client problems and providing value.