In this article, we will discuss the market size of nonwoven fabric consumed in Vietnam, the market size of each segment within the nonwoven fabric industry, the search trends based on keywords related to nonwoven fabric in Google search, and three companies that appear to be actively engaged in marketing nonwoven fabric online. We will also present the findings from our research on each company’s web communication strategy. The research was conducted in October 2024.

Vietnam’s Nonwoven Fabric Market Overview 

There is currently no specific data available on the nonwoven fabric consumer market in Vietnam. However, the overall fabric consumption data for Vietnam is provided below.

Overview of the Fabric Market in Vietnam

The fabric market in Vietnam has shown consistent growth in production volume over the past decade, reflecting its expanding role in both domestic and global textile industries. From 2013 to 2023, the annual market size by production volume grew from 1,239.4 to 3,021.0 million square meters, marking a compound annual growth rate (CAGR) of around 9.7%. Key milestones include surpassing the 2,000 million square meter mark in 2018 and continued growth even during challenging periods, such as the COVID-19 pandemic.The market’s steady rise underscores Vietnam’s position as a competitive player in fabric manufacturing and export.

Year	Annual market size by production volume (million square meter)
2026 (Forecast)	Data not available
2025 (Forecast)
2024
2023	3,021.0
2022	2,756.4
2021	2,520.7
2020	2,377.0
2019	2,299.9
2018	2,000.8
2017	1,787.4
2016	1,700.7
2015	1,525.6
2014	1,346.5
2013	1,239.4

Vietnam’s Nonwoven Fabric Market Segments

Vietnam’s Nonwoven Fabric segmentation by Material Types

The nonwoven fabric market in Vietnam demonstrates significant segmentation, with PP nonwoven fabric leading at 370 monthly searches, reflecting its widespread use in reusable bags, hygiene products, and packaging. Specialized types like needle-punched nonwoven fabric and felt nonwoven fabric follow, with 90 and 70 monthly searches, highlighting their demand in geotextiles, automotive, and insulation applications. Emerging segments like spunlace and polyester nonwoven fabric each garner 60 searches, indicating growing interest in personal care and industrial uses. Advanced materials such as SMS, meltblown, and Tyvek remain niche but critical for healthcare and protective applications, suggesting room for market expansion.

Segmentation by Nonwoven Fabric Types market data

Nonwoven fabric types	Monthly search volume
PP nonwoven fabric	370
Needle-punched nonwoven fabric	90
Felt nonwoven fabric	70
Spunlace nonwoven fabric	60
Polyester nonwoven fabric	60
Spunbond nonwoven fabric	20
SMS nonwoven fabric	20
Meltblown nonwoven fabric	10
Tyvek nonwoven fabric	10
Rayon nonwoven fabric	10

Vietnam’s Nonwoven Fabric segmentation by Product Types 

The nonwoven market in Vietnam is dominated by non woven-fabric bags, which account for 22,720 monthly searches, reflecting their widespread use in retail, promotional campaigns, and eco-friendly packaging. These bags represent the largest segment, driven by increasing environmental awareness and government support for sustainable alternatives to plastic. Other product types, including medical masks, hygiene products, and industrial materials, collectively garner 14,390 monthly searches, showcasing their significant role in healthcare, construction, and agriculture. This segmentation indicates a balanced market with high demand for both consumer-facing products and specialized nonwoven applications, highlighting opportunities for growth in multiple sectors.

Segmentation by Product Types market data

Nonwoven product types	Monthly search volume
Non woven-fabric bags	22,720
Other product types	14,390

Search Trends for Nonwoven Fabric in Vietnam

In this section, we analyze the search trends for the following keywords

Keyword

Vải không dệt: Nonwoven fabric

Túi vải không dệt: Non woven-fabric bag

Xưởng túi vải không dệt: Nonwoven-fabric bag factory  

Keyword explanation

Vải không dệt: This term refers to a material made from fibers bonded together by chemical, mechanical, heat, or solvent treatment, without weaving or knitting.

Túi vải không dệt: This term describes bags made from nonwoven fabric, a type of reusable bag that is eco-friendly, lightweight, and cost-effective. 

Xưởng túi vải không dệt: This term refers to a manufacturing facility that produces non woven-fabric bags. These factories are equipped with specialized machines to produce bags of various sizes, shapes, and custom designs

Top 50 monthly keywords searched

Based on the keywords above, this list also includes keywords that Google has determined to be related. 

Keyword	Monthly search volume
túi vải không dệt	8,100
tui vải không dệt	8,100
vải không dệt	5,400
vải khong dệt	5,400
in túi vải không dệt	880
dệt là gì	880
in tui vai	720
vải không dệt là gì	590
xưởng túi vải không dệt	590
xưởng in túi vải	590
in túi vải giá rẻ	480
sản xuất túi vải	390
túi vải không dệt giá rẻ	260
túi vải không dệt in logo	210
túi không dệt	210
xưởng sản xuất túi vải	210
tui vai khong det	140
vải không dệt pp	110
vải woven	110
túi dệt	90
túi vải dệt	90
vải không dệt là vải gì	90
vải không dệt xăm kim	90
may túi vải không dệt	70
báo giá in túi vải không dệt	70
túi pp dệt cán màng	70
túi vải không dệt cán màng	70
túi vải không dệt là gì	70
túi vải đựng rượu	70
vải nỉ không dệt	70
sản xuất túi vải không dệt	50
vai khong det	50
giá túi vải không dệt	50
túi vải không dệt dây rút	50
kích thước túi vải không dệt	50
giá vải không dệt	50
các loại vải không dệt	50
túi vải không dệt green cloth bag	50
túi vải không dệt màu trắng	50
túi vải không dệt trắng	50
túi vải không dệt ép nhiệt	50
vải không dệt tiếng anh là gì	50
sản xuất vải không dệt	40
cho nhận may gia công túi vải không dệt	40
vải bị quăn mép	40
vải không dệt polyester	40
vải pp không dệt	40
túi vải không dệt có sẵn	30
công ty sản xuất vải không dệt	30
công ty vải không dệt	30

Overall keyword trends, including related keywords

The keywords being searched are categorized as follows:

1. Nonwoven fabric types: Keywords that include specific types of nonwoven fabric, such as “vải không dệt pp” (pp nonwoven), “vải không dệt spunbond” (spunbond nonwoven”, and “vải không dệt spunlace” (spunlace nonwoven). 
2. Nonwoven products: Keywords that describe products made from nonwoven fabric, such as “túi” (bag), “khẩu trang y tế” (medical mask), and “dụng cụ y tế” (medical devices). 
3. Non woven-fabric bag manufacturing: Keywords that involve the manufacturing of nonwoven bags, such as “xưởng túi vải không dệt” (nonwoven bag factory), and “sản xuất túi vải không dệt” (nonwoven bag production). 
4. Nonwoven fabric price: Keywords that include “giá” (price).

Each keyword category’s number of keywords, total monthly search, top 3 most searched keywords in each category and their monthly search volume are as follows: 

Keyword category	Number of keywords	Top 3 searched keywords	Total monthly searches
Nonwoven fabric types	25	vải không dệt xăm kim (90); túi pp dệt cán màng (70); vải nỉ không dệt (70)	790
Nonwoven products	25	túi vải không dệt (8,100); in túi vải không dệt (880); túi không dệt (210)	20,670
Non woven-fabric bag manufacturing	13	in túi vải không dệt (880); xưởng túi vải không dệt (590); xưởng in túi vải (590)	1,930
Nonwoven fabric price	22	in túi vải giá rẻ (480); túi vải không dệt giá rẻ (260); báo giá in túi vải không dệt (70)	1,140

Key points:

• The data reveals a significant demand for nonwoven products, especially nonwoven fabric bags, which lead with 20,670 total monthly searches. Keywords like “túi vải không dệt” (nonwoven fabric bag) garner 8,100 searches, reflecting strong consumer interest in sustainable, reusable bags. This trend highlights an opportunity for businesses to focus on diverse designs and eco-friendly branding to meet market demand. Targeted campaigns emphasizing product durability, customization, and environmental benefits can effectively capture this audience.
• Interest in manufacturing and customization of nonwoven bags totals 1,930 monthly searches, led by “in túi vải không dệt” (printing nonwoven bags) and “xưởng túi vải không dệt” (nonwoven bag factories). These searches reflect strong B2B interest in sourcing and personalizing products. Manufacturers should promote their customization capabilities and streamlined production processes to appeal to businesses looking for tailored, high-quality solutions, especially for branding and marketing purposes.
• Searches for nonwoven fabric types and pricing are smaller but noteworthy, totaling 790 and 1,140 monthly searches, respectively. Keywords like “vải không dệt xăm kim” (needle-punched fabric) and “in túi vải giá rẻ” (cheap bag printing) indicate interest in raw materials and cost-effective solutions. Businesses in these areas should emphasize transparent pricing, bulk discounts, and detailed specifications to address inquiries from cost-conscious buyers and manufacturers seeking sustainable material options.

Brands with high brand awareness through search keywords

Below is the searched brand name, the number of related keywords, and the total monthly search volume.

Brand name	Total monthly searches	Number of related keywords
Thái Dương	20	2
Nam Minh	10	1
Avico	10	1
Gadipack	10	1
An Vũ	0	1
Grepaco	10	1

About Thái Dương

Thái Dương is a leading name in Vietnam’s nonwoven fabric industry, specializing in the production and supply of high-quality nonwoven materials. With advanced manufacturing techniques and a commitment to sustainability, Thái Dương offers a diverse range of products, including fabrics for medical, agricultural, and industrial applications. Known for reliability and innovation, the company serves both domestic and international markets, catering to various industries with customized solutions. Thái Dương’s dedication to eco-friendly practices and strict quality control standards has made it a trusted partner for businesses seeking durable and sustainable nonwoven fabric solutions.

About Nam Minh

Nam Minh is a prominent manufacturer of nonwoven fabrics in Vietnam, recognized for its cutting-edge technology and high production standards. The company offers versatile nonwoven products suitable for applications such as hygiene, medical, and industrial uses. Nam Minh is committed to delivering cost-effective, eco-friendly, and premium-quality materials to meet the demands of an evolving market. With a customer-centric approach and a focus on sustainable practices, Nam Minh has built a strong reputation as a reliable supplier in both local and global markets. Their innovative solutions and dedication to quality make them a preferred choice in the industry.

About Gadipack 

Gadipack is a trusted provider of nonwoven fabric bags and eco-friendly packaging solutions in Vietnam. Specializing in customizable and reusable bag designs, Gadipack caters to businesses seeking sustainable alternatives to plastic packaging. Their product range includes high-quality bags for promotional, retail, and everyday use, tailored to meet diverse customer needs. With a focus on environmental responsibility, Gadipack combines innovative production techniques with premium materials to create durable and stylish solutions. As a leader in the market, Gadipack stands out for its commitment to reducing environmental impact while delivering exceptional value to clients.

Digital communication strategies of major web players

Definition and target of major web players

Here, major web players are companies that rank highly in Google search results for the keyword ‘nonwoven fabric’.

The target companies are the following three companies.

• Long An Phu
• Thuan Duc
• AVICO

Long An Phu’s digital communication strategy

What is Long An Phu? 

Long An Phu Corporation was established in 2020 and has rapidly grown to become a leading nonwoven fabric manufacturer in Vietnam. Their factories are located in the southern region of Vietnam (Long An province). They specialize  in  serving  various  industries  including garment  manufacturing,  sofa  upholstery,  flooring/carpeting  for  offices, events, conferences, shoe insoles, interior decoration, automotive, plant growing bags, tree root protection fabric, and more. In  addition,  they offer  value-added  services  such  as  printing, waterproofing,  fire  resistance,  custom  cutting,  and  meeting  specific customer requirements.

Pages where Long An Phu uses advertising

The LP used by Long An Phu for advertising is as follows:

First view

The homepage of the Long An Phú Joint Stock Company website highlights its role as a manufacturer of non-woven and felt fabrics. The key visual showcases a large, organized warehouse filled with colorful rolls of fabric, conveying the company’s scale and capacity in fabric manufacturing. It creates an impression of high production volume and variety. The design is straightforward, with contact details prominently displayed and sections emphasizing quality assurance, production flexibility, and customer satisfaction.

Global menu

The global menu is simple and user-friendly, positioned at the top of the page for easy navigation. It includes sections like About Us, Products, Services, News, and Contact, guiding users efficiently to key information. There’s also an option to switch languages, catering to an international audience. The design emphasizes accessibility and clarity, aligning with the company’s professional image.

Product introduction

This product page details Non-Woven Fabric (PP Spunbond), emphasizing its durability, versatility, and suitability for various industries such as medical, textile, and agriculture. The page describes the fabric’s applications, highlighting its adaptability and resilience. Images of face mask lining and KN95 mask fabric illustrate practical uses. Additional sections include a map for location reference, a social media widget, and contact information, providing easy access to the company’s details and customer support.

Web user’s goal

The website’s CTA for contact is prominently displayed as a clickable phone icon with the contact number, encouraging immediate inquiries. Customers can also reach out via Zalo, email, or chatbot. At the end of the page, a map and contact information are provided, ensuring easy access to the company’s details and customer support.

Simplified UX diagram from the relevant page on the Long An Phu site

On the product page, clients can explore a wide range of industrial textiles, including felt, padding, and non-woven fabrics, with applications in diverse industries such as footwear, furniture, healthcare, automotive, and agriculture. Clients can reach out with inquiries through phone, Zalo, chat bot, email, or by visiting the company.

Thuan Duc’s digital communication strategy

What is Thuan Duc? 

Founded in 2007 in Hung Yen Province, Thuan Duc specializes in recycled plastic beads and PP packaging. They are committed to building a high-quality recycled plastic seed production plant that is both cost-effective and environmentally friendly.

Thuan Duc can now meet the strict requirements of key markets such as Japan, the USA, and the EU.

Currently, they have become a main supplier and strategic partner for several major retail corporations worldwide.

Pages where Thuan Duc uses advertising

Thuan Duc operates a website, but it is currently not set up for Google Ads.

First view

The key visual on this homepage features a factory scene with a worker operating machinery, emphasizing hands-on production and industrial expertise. Below the main visual, key statistics about the company—such as the number of agents, exporting countries, employees, and factories—reinforce its global reach and scale. There’s also a brief “About Us” section describing THUAN DUC JSC’s expertise in manufacturing PP woven products and recycled materials.

Global menu

The global menu is straightforward, featuring categories like Home, About Us, Products, Factories, Investor Relations, News, Contact, and Certification. This structure is designed for easy access to both general company information and specific details for investors and clients. The language toggle supports international visitors, and the clean, organized layout aligns with a professional, user-friendly experience.

Product introduction

This product category page highlights PP Non-Woven Fabric with a colorful banner and the tagline “Environmentally Friendly.” Related products are presented in a grid format, and a left sidebar offers a categorized product menu for easy navigation. The “Consultant Team” section provides contact information for specialists. Clicking on a specific product leads to a detailed description, covering features, applications, and care instructions. A “Request a Quote” button encourages inquiries. The page also includes a breakdown of product benefits, emphasizing quality and environmental suitability, along with related products for cross-selling.

Web user’s goal

The product page features a “Consultant Team” section that includes contact information for specialists, making it easy for users to reach out. A prominent “Request a Quote” button encourages potential customers to inquire directly. The footer contains company contact details, social media links, and a video introducing the company

Simplified UX diagram from the relevant page on the Thuan Duc site

Users can explore various products and inquire about bulk prices by filling out a contact form or by reaching out via chatbot or phone. They can also subscribe to the newsletter and connect with the company on social media.

AVICO’s digital communication strategy

What is AVICO? 

Founded in 2007, An Viet Fiber Joint Stock Company (Avico) is located in the Tan Duc Industrial Park, one of the leading industrial zones in southern Vietnam. They take pride in their factory, which is fully equipped with modern automatic technology from Germany. Each year, they produce more than 6,000 tons of products with varying standards and models.

Pages where AVICO uses advertising

The LP used by AVICO for advertising is as follows:

First view

The homepage of this website features a prominent image of the AVICO (An Viet Fiber Joint Stock Company) facility, showcasing a clean and modern building with the company’s logo displayed in red on a yellow facade. A stone sign at the entrance reads “Công Ty Cổ Phần Sợi An Việt,” indicating the company name in Vietnamese. Above, there are multiple logos for certifications like ISO and OEKO-TEX, emphasizing quality and standards.

Global menu

The global menu is straightforward and minimal, with clear navigation options: Home, About, Product, News, Activity, and Contact, making it easy for users to find essential information quickly.

Product introduction

The product page highlights AVICO’s non-woven fabric offerings, emphasizing quality, size, and weight specifications. It includes photos of the manufacturing process, with workers handling large rolls of blue fabric, as well as close-ups of the final products in diverse colors. Labels on the fabric samples indicate product codes and weights, showcasing the variety and customization options available.

Web user’s goal

The call-to-action (CTA) on the product page is subtle, mainly focused on contact information for product inquiries, featuring phone numbers for representatives. The page does not display a strong, action-oriented button or phrase (e.g., “Request a Quote” or “Contact Us Today”).

Simplified UX diagram from the relevant page on the AVICO site

Users can learn about the size, quantity, colors, and applications of the various materials supplied by the company. Customers can reach out to the company’s representatives using the provided contact phone numbers.

Summary

All three companies effectively showcase their expertise and credibility by prominently displaying their certificates and partnerships on their websites. Their sites do not include e-commerce functions; instead, they serve as contact points for their B2B clients.

While Thuan Duc focuses on providing fabric for manufacturing bags (including shopping bags and those for agricultural products, fertilizer, and cattle feed), Long An Phu targets a broader range of industries with their nonwoven fabric, including healthcare, garments, and agriculture, offering a more diverse array of applications. AVICO also provides information on the applications of their nonwoven fabric, but this information is not highlighted as prominently as it is for Long An Phu.

The presence of language toggles between Vietnamese and English on all three websites suggests that these companies also aim to reach international clients in addition to domestic ones.

Additionally, each company provides clear contact information, including email addresses, phone numbers, and factory locations, enabling customers to easily reach out with inquiries or for support.