In this article, we will discuss the market size of dialysis machines consumed in Vietnam, the market size of each segment within the dialysis machine industry, the search trends based on keywords related to dialysis machines in Google search, and three companies that appear to be actively engaged in marketing dialysis machines online. We will also present the findings from our research on each company’s web communication strategy. The research was conducted in October 2024.

Vietnam’s Dialysis Machine Market Overview 

There is currently no specific data available on the dialysis machine consumer market in Vietnam. However, the overall medical devices consumption data for Vietnam is provided below.

Overview of the Medical Devices Market in Vietnam

Vietnam’s medical devices market has shown significant growth over the years, reflecting its vital role in the country’s healthcare development. In 2016, the market size was valued at USD 921.94 million, steadily increasing to USD 1,473.28 million in 2023. The upward trend continues, with forecasts projecting the market to reach USD 1,928.83 million by 2026. This growth is fueled by rising healthcare investments, an aging population, and increasing demand for advanced medical technology. The consistent expansion underscores Vietnam’s commitment to modernizing its healthcare infrastructure, presenting substantial opportunities for manufacturers and distributors in the medical devices sector.

Year	Annual market size by revenue (million USD)
2026 (Forecast)	1,928.83
2025 (Forecast)	1,772.67
2024	1,614.93
2023	1,473.28
2022	1,369.63
2021	1,314.86
2020	1,199.99
2019	1,155.53
2018	1,070.01
2017	995.37
2016	921.94
2015	Data not available

Vietnam’s Medical Devices Market Segments

Vietnam’s Medical Devices segmentation by Types

Vietnam’s medical devices market is segmented into different types, such as cardiology, diagnostic imaging, and orthopedic devices, each showing robust growth. Cardiology leads the market, with revenue projected to rise from $116.00 million in 2016 to $323.70 million by 2026, driven by an increasing prevalence of heart-related conditions. Diagnostic imaging follows, growing from $116.80 million in 2016 to $203.60 million by 2026, fueled by demand for advanced diagnostic technologies. Orthopedic devices also show significant expansion, increasing from $93.12 million in 2016 to $197.50 million in 2026, reflecting an aging population and rising demand for mobility-related treatments.

Segmentation by Medical Devices Types market data

Unit: million USD

Year	Cardiology	Diagnostic Imaging	Orthopedic	Others
2026 (forecast)	323.70	203.60	197.50	1,204.03
2025 (forecast)	293.00	190.00	182.40	1,107.27
2024	262.10	176.30	167.00	1,009.53
2023	232.90	164.70	153.10	922.58
2022	211.40	156.40	143.60	858.23
2021	171.60	145.40	130.80	867.06
2020	153.20	138.40	116.40	791.99
2019	152.10	138.00	110.50	754.93
2018	138.70	129.10	103.90	698.31
2017	126.30	124.10	98.40	646.57
2016	116.00	116.80	93.12	596.02
2015	Data not available

Vietnam’s Medical Devices segmentation by Origins

Vietnam’s medical devices market is predominantly driven by imported products, which approximately account for 90% of total revenue. In 2026, imports are projected to reach $1,735.95 million, compared to $192.88 million from domestically-made devices. This trend reflects Vietnam’s reliance on international suppliers to meet its growing demand for advanced medical technology. Domestically-produced devices show steady growth, increasing from $92.19 million in 2016 to an estimated $192.88 million in 2026, indicating efforts to strengthen local manufacturing. The data highlights opportunities for both international exporters and local producers to support Vietnam’s expanding healthcare sector.

Segmentation by Medical Devices Origins market data

Year	Imported(million USD)	Domestically-made (million USD)
2026 (forecast)	1,735.95	192.88
2025 (forecast)	1,595.40	177.27
2024	1,453.44	161.49
2023	1,325.95	147.33
2022	1,232.67	136.96
2021	1,183.37	131.49
2020	1,079.99	120.00
2019	1,039.98	115.55
2018	963.01	107.00
2017	895.83	99.54
2016	829.75	92.19
2015	Data not available

Search Trends for Dialysis Machine in Vietnam

In this section, we analyze the search trends for the following keywords: 

Keyword

Máy chạy thận: dialysis machine

Máy lọc máu: blood purifier

Máy chạy thận nhân tạo: hemodialysis machine

Máy lọc thận: hemodialysis machine

Keyword explanation

Máy chạy thận: This term refers to a medical device used in dialysis to filter and remove waste products, toxins, and excess fluids from the blood when the kidneys can no longer perform these functions adequately.

Máy lọc máu: This device is designed to clean or purify blood, often used in treatments for kidney failure or other conditions that require the removal of toxins or impurities from the bloodstream.

Máy chạy thận nhân tạo: This is a specific type of dialysis machine used in hemodialysis, where the blood is taken out of the body, filtered through a dialyzer (artificial kidney), and returned to the body.

Máy lọc thận: This  term is also a hemodialysis machine, emphasizing its role in filtering blood during dialysis to replicate kidney functions artificially.

Top 50 monthly keywords searched

Based on the keywords above, this list also includes keywords that Google has determined to be related. 

Keyword	Monthly search volume
máy chạy thận	320
máy chạy thận tại nhà	260
máy lọc máu	260
máy lọc máu	260
máy chạy thận nhân tạo	170
máy lọc thận	140
máy lọc thận	140
giá máy chạy thận nhân tạo fresenius	110
giá máy chạy thận nhân tạo 4008s	110
máy lọc màng bụng tại nhà	90
máy lọc máu liên tục prismaflex	70
máy lọc máu liên tục	50
máy lọc máu prismaflex	50
giá máy chạy thận nhân tạo	40
giá máy chạy thận	40
máy lọc màng bụng	40
máy lọc thận nhân tạo	40
máy thận nhân tạo	40
máy lọc thận nhân tạo	40
máy thận nhân tạo	40
máy chạy thận nhân tạo giá bao nhiều	30
máy lọc không khí than hoạt tính	30
máy lọc nước bằng than hoạt tính	30
máy rửa quả lọc thận nhân tạo	30
hướng dẫn sử dụng máy lọc máu prismaflex pdf	30
máy rửa quả lọc thận nhân tạo	30
máy chạy thận fresenius 4008s	20
máy chạy thận 4008s	20
chạy thận hdf online	20
giá máy lọc màng bụng	20
hướng dẫn sử dụng máy chạy thận nhân tạo	20
máy chạy thận nhân tạo 4008s	20
máy chạy thận nhân tạo b braun	20
máy chạy thận nhân tạo nipro	20
máy lọc máu omni	20
may chay than	10
may chay than nhan tao	10
may loc than	10
cấu tạo máy chạy thận nhân tạo	10
gia máy chạy thận tại nhà	10
máy chạy thận giá bao nhiều	10
máy chạy thận nhân tạo dialog	10
máy chạy thận nhân tạo hdf online	10
máy chạy thận nhân tạo mini	10
máy chạy thận nhân tạo tại nhà	10
máy lọc màng bụng bao nhiều tiến	10
máy lọc thận nhân tạo dialog	10
máy rửa màng lọc thận	10
giá máy lọc máu liên tục	10
hướng dẫn sử dụng máy lọc máu prismaflex	10
may chay than nhan tao	10

Overall keyword trends, including related keywords

The keywords being searched are categorized as follows:

1. Price/Cost: Keywords that include “giá” (price).
2. Machine types: Keywords that include specific types of dialysis machine, such as “máy chạy thận” (dialysis machine), “máy lọc máu” (blood purifier), and “máy lọc màng bụng” (peritoneal dialysis). 
3. Dialysis machine application: Keywords that specific applications of dialysis machines, such as “tại nhà” (at home), “cho bệnh viện” (for hospital uses), and “cho trung tâm y tế” (for medical centers). 
4. Dialysis machine brands: Keywords that include brand names, such as “4008s”, “b. braun”, “nipro”, and “prismaflex”. 

Each keyword category’s number of keywords, total monthly search, top 3 most searched keywords in each category and their monthly search volume are as follows: 

Keyword category	Number of keywords	Top 3 searched keywords	Total monthly searches
Price/Cost	9	giá máy chạy thận nhân tạo fresenius (110); giá máy chạy thận nhân tạo 4008s (110); giá máy chạy thận nhân tạo (40)	380
Machine types	24	máy chạy thận (320); máy lọc máu (260); máy chạy thận nhân tạo (170)	1,710
Dialysis machine application	13	máy chạy thận tại nhà (260); máy lọc  màng bụng tại nhà (90); giá máy chạy thận tại nhà (10)	390
Dialysis machine brands	18	giá máy chạy thận nhân tạo fresenius (110); giá máy chạy thận nhân tạo 4008s (110); máy lọc máu liên tục prismaflex (70)	570

Key points:

• With 24 keywords and a total of 1,710 monthly searches, the Machine Types category dominates the market interest. Top-performing keywords like “máy chạy thận” (320 searches) and “máy lọc máu” (260 searches) highlight a high consumer focus on exploring different dialysis machine options. Businesses should prioritize showcasing a diverse range of machine types to meet this demand.
• The Price/Cost category, though smaller in keyword count (9), garners significant attention with 380 monthly searches. Keywords like “giá máy chạy thận nhân tạo fresenius” (110 searches) underline that pricing information is a key factor influencing consumer decisions, especially for high-value medical equipment.
• The Dialysis Machine Application (390 searches) and Dialysis Machine Brands (570 searches) categories show emerging interest in specialized machine usage and trusted brand names. Keywords like “máy chạy thận tại nhà” (260 searches) and “giá máy chạy thận nhân tạo fresenius” (110 searches) suggest that consumers are seeking machines tailored for specific environments (e.g., home use) while emphasizing brand reputation and reliability in decision-making.

Brands with high brand awareness through search keywords

Below is the searched brand name, the number of related keywords, and the total monthly search volume. 

Brand name	Total monthly searches	Number of related keywords
Fresenius	130	2
B Braun	20	1
Nipro	20	1
Prismaflex	160	4
Dialog	20	2
Omni	30	2

About Fresenius

Fresenius is a global leader in healthcare, specializing in lifesaving dialysis technology and services. Renowned for its innovative solutions, Fresenius offers a wide range of dialysis machines, including the popular Fresenius 4008S, designed for both in-center and home use. The company prioritizes patient care, providing advanced systems for hemodialysis and peritoneal dialysis. With a commitment to quality and innovation, Fresenius serves healthcare facilities worldwide, ensuring reliable and effective renal treatment options.

About Prismaflex

Prismaflex, developed by Baxter International, is a cutting-edge continuous renal replacement therapy (CRRT) system. Designed for critically ill patients, Prismaflex offers customizable treatment modalities to address complex renal and non-renal conditions. Its advanced technology ensures precise fluid and toxin management, supporting patient recovery in intensive care units. Prismaflex is widely trusted by healthcare professionals for its efficiency and adaptability in critical care scenarios.

About Omni

Omni is a highly advanced dialysis system, recognized for its versatility and precision in continuous renal replacement therapy (CRRT). Manufactured by trusted medical brands, Omni machines cater to patients with acute kidney injuries in critical care settings. With user-friendly interfaces and real-time monitoring, Omni systems optimize treatment outcomes while ensuring ease of operation for medical staff. Its reliability and innovative features make Omni a preferred choice in leading healthcare institutions globally.

Digital communication strategies of major web players 

We will analyze three companies that are considered to be actively marketing on the web, and their digital communications (UX: user experience and web marketing goals).

Definition and targeting of major web players

Here, major web players are defined as companies that deliver advertising through Google and actively direct users to their own websites. 

The following 3 companies are included:

• Sagomed
• Meditop
• Thiet Bi Y Te Thu Thuy

Saogmed’s Digital Communication Strategy 

What is Sagomed?

Sagomed is a company that provides modern, comprehensive, and specialized technical solutions in the medical field. With the goal of safety and quality, they are proud to be one of the leading companies providing high-end, comprehensive medical equipment system solutions and complete electromechanical systems for the healthcare sector. Their solutions cater to new construction or hospital renovation projects that meet national and international standards.

Page used for advertising by Sagomed

The landing page that Sagomed used for advertising is as follows:

First view

The landing page’s layout is clean and structured, providing easy navigation for the user. Important information is prioritized toward the top of the page, which keeps key features and benefits highly visible. The page also uses professional colour schemes like blue and white tones, which are common in the healthcare industry to convey trust, cleanliness and care. Lastly, the page organizes information logically, starting with an introduction to the product, followed by features, benefits, and support resources. 

Global Menu

The menu navigation appears to be straightforward and clean. It organizes content in a hierarchical structure, making it easier for users to understand where they are on the website and where they can navigate next.

The menu appears as a vertical list with a clear hierarchical structure, providing access to key sections such as “TRANG CHỦ” (Home), “GIỚI THIỆU” (About Us), “GIẢI PHÁP & SẢN PHẨM” (Solutions & Products), “THƯƠNG HIỆU” (Brand), “DỰ ÁN” (Projects), “TIN TỨC” (News), “TUYỂN DỤNG” (Careers), and “LIÊN HỆ” (Contact).

Product Introduction

The product name, “Máy Chạy Thận – Dialog +” is clearly stated in a bold abd attention-grabbing font, ensuring that visitors immediately know what the page is about. Key product details, like the manufacturer (“B. Braun”) and the country of origin (“Đức”), are provided near the top of the page. This positioning is effective because it immediately communicates important trust-building information to the user. The content is well-structured, breaking down the machine’s specifications, unique features, and potential benefits to healthcare professionals. 
Descriptions focus on the product’s key features, such as the filtration technology, compliance with AAMI standards, and the two methods of dialysis. These points are relevant for healthcare professionals, emphasizing the machine’s reliability and efficiency.

Web User Goals

A visible blue phone call button on the right with a contact number encourages immediate action, making it convenient for visitors to get in touch with the company.

The integration of a “Zalo” chat button at the bottom corner provides another communication channel, accommodating different user preferences.

Simplified UX diagram from the relevant page on Sagomed site

The primary goal for users on this page is to quickly and easily submit a contact request for more information, ask questions, or make a purchase order. The form requires essential information (name, email, phone number, and allows for additional details like the company name and address, which can be useful for B2B transactions and to ensure that the company can respond effectively. The pre-filled subject line suggests that this page also supports product order requests, particularly for the product mentioned.

Meditop’s Digital Communication Strategy 

What is Meditop?

Meditop is a leading distributor of high-tech medical equipment in Vietnam. Known for its extensive product range, it provides cutting-edge healthcare solutions, including blood filtration systems and diagnostic tools, backed by comprehensive technical support and customer service.

Global Menu

The top menu includes the following sections: Trang Chủ (Home), Giới Thiệu (About Us), Sản Phẩm (Products), Phân Phối (Distribution), Tin Tức (News), Tuyển Dụng (Careers), Liên Hệ (Contact). These sections cover both informational and transactional aspects, making it suitable for a business-driven site. The menu is easy to understand and use, with categories designed to direct users efficiently. The inclusion of a language toggle (Ngôn ngữ) suggests support for multilingual users, improving accessibility for international clients.

Page used for advertising by Meditop

The landing page that Meditop used for advertising is as follows:

The orange-and-white theme aligns with the Meditop branding, providing a professional and clean look. The header includes contact information (phone and email) prominently, making it easy for users to connect. A highlighted section lists benefits of purchasing through this provider, such as quality assurance, competitive pricing, and professional warranty services. The image is clear and focuses on the machine’s control panel and key components, which is relevant for a technical or healthcare audience.

Product Introduction

The landing page provides a detailed introduction to the HF440, a blood filtration device from Infomed, Switzerland, highlighting its dual functionality for continuous blood and plasma filtration. The features include single-use blood needles, automated fluid management, and multiple treatment modalities like CRRT and CPFA. The interface is user-friendly, with touchscreen controls and lightweight portability.

Web User Goals 

The Call to Action (CTA) is clear and engaging, featuring a visible consultation form and hotline for inquiries. These elements effectively encourage potential buyers to seek more information or assistance.

Simplified UX diagram from the relevant page on Meditop site

Thiet Bi Y Te Thu Thuy’s Digital Communication Strategy 

What is Thiet Bi Y Te Thu Thuy?

Thiet Bi Y Te Thu Thuy supplies medical equipment and devices for healthcare facilities across Vietnam. The company offers a variety of products, including dialysis machines, focusing on meeting the diverse needs of medical professionals and patients.

Page used for advertising by Thiet Bi Y Te Thu Thuy

The landing page that used for advertising is as follows:

The high contrast between the dark background and bright elements ensures that key content stands out, though a lighter background might improve readability and overall user comfort. The design utilizes a sidebar navigation menu on the left, which is prominent and easy to locate. This page helps guide users to relevant product categories quickly.

Each product is accompanied by a high-resolution image. This is effective for showcasing the appearance and details of the medical devices, which is essential in the healthcare industry.

Global Menu

The global navigation is presented as a horizontal bar at the top of the page. It includes key sections such as “Trang chủ” (Home), “Giới thiệu” (About), “Sản phẩm” (Products), “Shop online” (Online Shop), “Tin tức” (News), and “Liên hệ” (Contact). This structure is intuitive and aligns with common web navigation practices, making it easy for users to locate primary site areas.

The dark background of the navigation bar contrasts well with the white text, enhancing readability. The design ensures the menu items are easy to distinguish and click, even for users with visual impairments.

Product Introduction

Product descriptions are presented in a concise and straightforward manner. The header clearly states the product name, the manufacturer, and the model number. This is essential for quick recognition. Information about the manufacturer’s country (Japan) and brand name is specified, which adds credibility and context. Specifications Table is included with  detailed specifications, such as dimensions, power supply, water source requirements, and processing capabilities, are presented in a tabular format. This is effective for technical clarity and easy comparison for medical professionals.

Web User Goals 

“Còn hàng” (In Stock) and “Đặt hàng” (Order) Buttons: These CTAs are straightforward and placed prominently beside the product details. They provide immediate options for the user to check product availability or make a purchase.

Simplified UX diagram from the relevant page on Thiet Bi Y Te Thu Thuy site

Summary

1. Meditop: Máy Lọc Máu Liên Tục Infomed Thụy Sĩ (HF440)

Comprehensive Product Introduction: Meditop effectively introduces the HF440 by highlighting its advanced functionalities for continuous blood filtration and plasma exchange. It communicates technical features and benefits clearly, such as its support for multiple modalities (CRRT, CPFA) and enhanced patient care through automated settings.

Detailed Features: The page emphasizes cutting-edge attributes, including single-use blood filters, precise fluid management, and compatibility with various treatments. Specifications are explained in a way that balances technical depth with accessibility for medical professionals.

Effective CTAs: The site features a prominent consultation form and hotline, encouraging user engagement. Benefits such as free advice, professional support, and quick product delivery build trust. Clear visual elements guide users to take action.

Design Quality: The layout organizes information logically, using product images and segmented content.

2. Sagomed: Máy Chạy Thận Dialog

Concise Product Overview: Sagomed introduces the Dialog dialysis system as an advanced tool for hemodialysis and hemofiltration. It emphasizes the product’s flexibility, patient-centric design, and efficiency in reducing water and energy consumption.

Focus on Environmental Benefits: Highlighting sustainability, such as reduced water and energy usage, positions the product well for environmentally conscious healthcare providers.

User-Friendly Content: The page simplifies technical concepts, making it accessible to a broader audience, including decision-makers who may not have a technical background.

Limited Technical Depth: Unlike Meditop, Sagomed does not provide detailed technical specifications or in-depth explanations of unique selling points, which may leave medical professionals wanting more information.

3. Thiết Bị Y Tế Thu Thủy: Máy Chạy Thận Nhân Tạo

Simple and Straightforward Presentation: The page provides a general introduction to artificial kidney machines for hemodialysis. The content is easy to read and understand, catering to non-specialist users.

Basic Information Provided: It explains the machine’s core purpose without overwhelming the user with technical jargon, making it accessible to a broader audience.

Minimal Technical Detail: Unlike Meditop and Sagomed, this page lacks in-depth descriptions of features, treatment capabilities, or comparative advantages.

Weak CTAs: The site includes basic contact information but lacks a well-placed, action-oriented form or dynamic interactive elements to engage users.

Outdated Layout: The page design is basic and does not leverage visuals, such as product images or diagrams, to enhance user experience or highlight key features.

One of the competitor that stands out appeared in the search results multiple times is B. Braun VN

Page used for advertising by B. Braun VN

The landing page that B. Braun VN used for advertising is as follows:

The visual design uses a minimalist style with a green-and-white color scheme that aligns with B. Braun’s branding. The focus is on functionality rather than heavy graphical elements, conveying a sense of professionalism and trust.  The page’s header prominently displays “Máy Lọc Thận,” directly communicating the focus of the content.

The product grid provides concise information, making it easy to understand the purpose and application of each product. The clean design and formal tone align with the expectations of healthcare professionals.

Global Menu

The global menu is clear and well-organized, catering to professionals who need quick access to specific information. Trang chủ (Home), Liên hệ (Contact), My B. Braun, Sản Phẩm và Liệu Pháp (Products and Solutions), Những Câu Chuyện Kể (Case Stories), Công Ty (Company).

The menu at the top provides three primary links:

• Sản Phẩm và Liệu Pháp (Products and Solutions): Likely redirects users to a catalog of medical solutions offered by the company.
• Những Câu Chuyện Kể (Case Stories): Could highlight customer testimonials, research outcomes, or success stories to build credibility.
• Công Ty (Company): Provides background information on B. Braun, such as their mission, values, or contact details.

Product Introduction

The B. Braun Dialog+ product page introduces their advanced hemodialysis machine designed for chronic kidney failure treatment. It highlights the system’s versatility with customizable configurations to meet global patient and healthcare provider needs. The page emphasizes efficiency, economic considerations, and high-quality medical technology integrated with intelligent components for optimal patient care. It also includes a downloadable user manual (PDF), providing detailed operational guidance.

Web User Goals 

The primary call to action is to educate users through a detailed downloadable manual, offering operational guidance to healthcare providers. This approach positions the page as an authoritative resource for product use rather than direct sales or lead generation. It reflects a focus on professional education and showcasing the product’s reliability and adaptability for clinical use.

Simplified UX diagram from the relevant page on B. Braun VN site