In this article, we will discuss the market size of crystal devices consumed in the United States, the market size of each segment within the crystal device industry, the search trends based on keywords related to crystal devices in Google search, and three companies that appear to be actively engaged in marketing oyster online. We will also present the findings from our research on each company’s web communication strategy. The research was conducted in November 2024.
The United States’s Crystal Device Market Overview
There is currently no specific data available on the crystal device market in the United States. However, the overall electronics consumption data for the United States is provided below.
Overview of the Electronics Market in the United States
The electronics industry in the United States demonstrates consistent growth, with annual market size revenue projected to increase from $58.89 billion in 2017 to $104.66 billion by 2026. The industry experienced steady expansion, fueled by advancements in consumer electronics, smart devices, and IoT adoption. While there was a slight dip in 2022, overall trends show resilience and a positive trajectory. Given the integral role of crystal devices in manufacturing electronic products, the increasing size of the U.S. electronics market presents substantial opportunities for crystal device manufacturers to innovate and expand.
| Year | Annual market size by revenue (billion USD) |
|---|---|
| 2026 (Forecast) | 104.66 |
| 2025 (Forecast) | 99.24 |
| 2024 | 94.93 |
| 2023 | 90.94 |
| 2022 | 93.83 |
| 2021 | 96.46 |
| 2020 | 83.29 |
| 2019 | 71.21 |
| 2018 | 65.09 |
| 2017 | 58.89 |
| 2016 | Data not available |
| 2015 |
The United States’s Electronics Market Segments
The United States’s Electronics segmentation by Consumption Context
The data shows significant growth in the United States’s electronics industry, segmented into consumer electronics and household appliances. Consumer electronics, including devices like smartphones, laptops, and wearables, have expanded from $46.83B in 2017 to a forecasted $65.12B in 2026, driven by technological advancements and increased adoption of smart devices. Household appliances, encompassing products like refrigerators, washing machines, and air conditioners, have grown from $12.06B in 2017 to a forecasted $39.54B in 2026, fueled by urbanization and rising middle-class incomes. This growth highlights opportunities for the crystal device industry in electronic products like smartphones, smart TVs, and appliances. Manufacturers must align with the expanding consumer electronics market while capitalizing on steady growth in household appliances for diversified opportunities.
Segmentation by Consumption Context market data
| Year | Consumer electronics(billion USD) | Household appliances(billion USD) |
|---|---|---|
| 2026 (forecast) | 65.12 | 39.54 |
| 2025 (forecast) | 61.79 | 37.45 |
| 2024 | 60.05 | 34.88 |
| 2023 | 59.10 | 31.84 |
| 2022 | 65.38 | 28.45 |
| 2021 | 70.06 | 26.40 |
| 2020 | 64.25 | 19.04 |
| 2019 | 56.33 | 14.88 |
| 2018 | 51.74 | 13.35 |
| 2017 | 46.83 | 12.06 |
| 2016 | Data not available | |
| 2015 | ||
The United States’s Electronics segmentation by Sales Channels
The electronics industry in the United States is segmented into online channels and offline channels, reflecting diverse consumer preferences. Online channels, which include e-commerce platforms and digital marketplaces, are rapidly growing, increasing from $9.60B in 2017 to a projected $24.91B in 2026, driven by rising internet penetration and the shift towards online shopping. Offline channels, encompassing traditional retail stores and showrooms, remain dominant, with revenues forecasted to reach $79.75B in 2026, highlighting the continued reliance on physical retail for electronics. While online sales are expanding and expected to capture 23.8% of the market by 2026, offline channels still command the majority, emphasizing the importance of an omnichannel approach.
Segmentation by Sales Channels market data
| Year | Online channels (billion USD) | Offline channels (billion USD) |
|---|---|---|
| 2026 (forecast) | 24.91 | 79.75 |
| 2025 (forecast) | 22.83 | 76.41 |
| 2024 | 21.36 | 73.57 |
| 2023 | 19.73 | 71.21 |
| 2022 | 21.67 | 72.16 |
| 2021 | 22.28 | 74.18 |
| 2020 | 17.57 | 65.72 |
| 2019 | 13.39 | 57.82 |
| 2018 | 11.39 | 53.70 |
| 2017 | 9.60 | 49.29 |
| 2016 | Data not available | |
| 2015 | ||
Search Trends for Crystal Device in the United States
In this section, we analyze the search trends for the following keywords
Keyword
Crystal oscillator
Crystal control oscillator
Keyword explanation
Crystal oscillator: This keyword refers to an electronic circuit that uses the mechanical resonance of a vibrating crystal (usually quartz) to create a stable frequency. Crystal oscillators are commonly used in applications where a stable time reference is essential, such as in clocks, radios, and communication systems.
Crystal control oscillator: This keyword emphasizes that the oscillation frequency is precisely controlled by the crystal. This type of oscillator is often used in applications requiring very accurate and stable frequencies, such as in frequency synthesizers, transmitters, and receivers in communications systems.
Top 50 monthly keywords searched
Based on the keywords above, this list also includes keywords that Google has determined to be related.
| Keyword | Monthly search volume |
|---|---|
| crystal oscillator | 2,900 |
| crystal and oscillator | 2,900 |
| crystal control oscillator | 2,900 |
| crystal osc | 2,900 |
| kristal oscillator | 2,900 |
| crystal clock | 1,300 |
| quartz crystal oscillator | 720 |
| quartz oscillator | 720 |
| quartz crystal resonator | 720 |
| quartz crystal component | 720 |
| crystal oscillator satisfactory | 590 |
| crystal oscillators satisfactory | 590 |
| tcxo | 480 |
| crystal oscillator circuit | 480 |
| crystal resonator circuit | 480 |
| quartz oscillator circuit | 480 |
| xtal oscillator circuit | 480 |
| satisfactory crystal oscillator | 320 |
| crystal frequency | 320 |
| lc oscillators | 320 |
| iqd oscillator | 260 |
| ocxo oscillator | 210 |
| oven controlled crystal oscillator | 210 |
| oven controlled crystal oscillator ocxo | 210 |
| ovenized crystal oscillator | 210 |
| resonator ceramic | 210 |
| vcxo | 170 |
| pierce oscillator | 170 |
| frequency of quartz | 170 |
| crystal resonator | 140 |
| quartz crystal frequency | 140 |
| crystal timer | 140 |
| ltc1799 | 110 |
| quartz crystal clock | 110 |
| tcxo oscillator | 90 |
| 16mhz crystal | 90 |
| circuit crystal | 90 |
| crystal xo | 90 |
| xo crystal | 90 |
| xtal oscillator | 70 |
| wenzel oscillator | 70 |
| crystal clock oscillator | 70 |
| quartz resonator | 70 |
| crystal for electronics | 70 |
| crystal in electronics | 70 |
| xtal crystal oscillator | 70 |
| xtal osc | 70 |
| 32.768 khz crystal oscillator | 50 |
| 16mhz crystal oscillator | 50 |
| digikey crystal oscillator | 50 |
Overall keyword trends, including related keywords
The keywords being searched are categorized as follows:
- Oscillator types: Keywords that refer to different types of crystal oscillators, such as “ocxo oscillators”, “tcxo oscillator”, and “ovenized crystal oscillator”.
- Oscillator materials: Keywords that refer to different materials of oscillators, such as “crystal”, “quartz”, and “ceramic”.
- Frequency specification in Hertz: Keywords that include different levels of frequency in Hertz, such as “32.768 khz crystal oscillator”, “8 mhz crystal oscillator”, and “16.000 crystal”.
- Brand name: Keywords that refer to specific brand names of crystal oscillators, such as “abracon”, “epson”, and “ndk”.
Each keyword category’s number of keywords, total monthly search, top 3 most searched keywords in each category and their monthly search volume are as follows:
| Keyword category | Number of keywords | Top 3 searched keywords | Total monthly searches |
|---|---|---|---|
| Oscillator types | 9 | crystal oscillator (2,900); crystal control oscillator (2,900); quartz crystal oscillator (720) | 7,460 |
| Oscillator materials | 18 | quartz crystal oscillator (720); quartz oscillator (720); quartz crystal resonator (720) | 4,460 |
| Frequency specification in Hertz | 26 | 32.768 khz crystal oscillator (50); 16mhz crystal oscillator (50); 10 mhz crystal oscillator (40) | 560 |
| Brand name | 18 | vectron oscillator (50); abracon oscillator (40); epson oscillator (30) | 290 |
Key points:
- The “Oscillator types” category leads with a total of 7,460 monthly searches, highlighting strong demand for specific oscillator types like crystal and quartz oscillators. This suggests that users are actively searching for detailed information on different oscillator types for various applications, indicating their high relevance in the market.
- With 4,460 monthly searches, the “Oscillator materials” category reflects a steady interest in quartz-based oscillators, including quartz crystal oscillators and resonators. This demonstrates that while materials like quartz are essential in oscillator manufacturing, there is less search interest compared to oscillator types.
- The “Brand name” category has the lowest search volume at 290 monthly searches, showing limited interest in specific oscillator brands like Vectron, Abracon, and Epson. This suggests that while brand names are recognized, they don’t drive as much search volume compared to oscillator types and materials.
Brands with high brand awareness through search keywords
Below is the searched brand name, the number of related keywords, and the total monthly search volume.
| Brand name | Total monthly searches | Number of related keywords |
|---|---|---|
| Vectron | 80 | 4 |
| Epson | 80 | 6 |
| Abracon | 70 | 3 |
| NDK | 70 | 5 |
| TXC | 60 | 2 |
| Mouser | 40 | 2 |
| Rakon | 30 | 2 |
| QTech | 30 | 1 |
| Taitien | 30 | 3 |
| Crystek | 20 | 2 |
| KDS | 20 | 2 |
| Kyocera | 20 | 2 |
| Morion | 20 | 2 |
| CTS | 10 | 1 |
| Mtron | 10 | 1 |
| Statek | 10 | 1 |
About Vectron
Vectron is a leading global provider of frequency control solutions, offering a wide range of high-performance crystal oscillators, resonators, and clock modules. Known for their precision and reliability, Vectron’s products are used in various industries, including telecommunications, automotive, aerospace, and industrial applications. The company focuses on delivering cutting-edge frequency control technology to meet the demands of fast-paced markets. Vectron’s commitment to innovation ensures that its customers receive the most advanced and accurate products available.
About Epson
Epson is a global technology leader renowned for its precision technology products, including crystal oscillators, sensors, and printers. The company is widely recognized for its innovative frequency control solutions, such as its high-quality TCXO (Temperature Compensated Crystal Oscillator) and VCXO (Voltage-Controlled Crystal Oscillator). Epson’s frequency control products are used in applications that require high accuracy and stability, including communications, consumer electronics, and automotive systems. With a strong focus on sustainability and technological advancements, Epson continues to push boundaries in providing top-tier electronic solutions globally.
About Abracon
Abracon is a global leader in frequency control solutions, offering a broad array of crystal oscillators, resonators, capacitors, inductors, and other passive components. The company is known for its reliable and high-performance products, which serve a wide range of industries such as telecommunications, automotive, medical devices, and consumer electronics. With an emphasis on innovation and customer satisfaction, Abracon offers customized solutions to meet the exacting needs of its clients. Its products are designed to enhance system performance in various applications, including timekeeping, communications, and industrial systems.
About NDK
NDK (Nihon Dempa Kogyo Co., Ltd.) is a premier manufacturer of high-precision frequency control devices, specializing in crystal oscillators, quartz crystals, and related products. With a global presence, NDK serves industries such as telecommunications, automotive, consumer electronics, and industrial systems. The company’s oscillators are widely recognized for their exceptional stability, accuracy, and reliability. NDK has a long-standing reputation for innovation and quality, continually advancing the technology behind its frequency control products to meet the demands of the modern digital age. NDK is committed to contributing to global connectivity and technological advancement through its cutting-edge solutions.
Digital communication strategies of major web players
Definition and target of major web players
Here, major web players are companies that rank highly in Google search results for the keyword ‘crystal oscillator supplier’ & ‘crystal oscillator’.
The target companies are the following three companies.
- ChipSun
- Yangxing (YXC)
- ECS Inc.
ChipSun’s digital communication strategy
What is ChipSun?
ChipSun Technology Co., Ltd., founded in 1991, specializes in the R&D, production, and sales of frequency components. Its products include DIP and SMD quartz crystal resonators, oscillators, TCXOs, VCTCXOs, monolithic crystal filters, ceramic components, and surface acoustic wave series, with custom development available. The company offers R&D, turnkey solutions, and value-added services to meet the needs of OEMs, ODMs, and EMS providers. Committed to enhancing customer value, ChipSun consistently exceeds expectations in price, quality, delivery, and service.
Pages where ChipSun uses advertising
The LP used by ChipSun for advertising is as follows:
First view
The webpage highlights the company’s 30 years of expertise in designing and manufacturing quartz crystals, oscillators, TCXOs, and filters. It emphasizes adherence to international quality standards (ISO9001, ISO14001, RoHS) and showcases advanced, Industry 4.0-compliant production systems. The page also underscores strict quality control measures, including multiple inspections and reliability testing, ensuring high-performance, reliable products.
Global menu
The global menu is streamlined and user-focused, providing quick access to key sections such as “Home,” “About Us,” “Products,” “Applications,” “FAQ,” “News,” and “Contact.” It is positioned prominently at the top of the page for easy navigation. A search bar allows users to locate specific items like crystals or oscillators efficiently, enhancing usability. The menu also includes language options (EN | CN), catering to an international audience and reflecting the company’s global reach. This structure ensures visitors can quickly find relevant information about the company, its offerings, and its expertise.
Product introduction
This page is titled “Product Center” and provides an overview of ChipSun’s product offerings. It describes the company’s main products, including DIP and SMD frequency control devices such as quartz crystal resonators, oscillators, TCXOs, VC-TCXOs, crystal filters, ceramic series, and more, with customization available for customer needs. The page visually displays product categories in a grid format, including “Crystals,” “Oscillators,” “Automotive Crystals,” “TCXO/VC-TCXO/OCXO,” “Crystal Filters,” “Ceramic Units,” “EPSON/SII/NDK/KDS,” and “SAW Devices.”
Clicking on the product ‘Crystals,’ the page displays a table with columns for the product picture, model, frequency, size, voltage/load capacitance, temperature range, stability, brand name, sample applications, and options for submitting inquiries or downloading datasheets.
Web user’s goal
The page features multiple calls-to-action (CTAs). The main CTAs are interactive product categories, represented by clickable image tiles labeled “Crystals,” “Oscillators,” “Automotive Crystals,” “Crystal Filter,” “Ceramic Units,” “EPSON/SII/NDK/KDS,” and “SAW Devices,” allowing users to navigate to specific product sections. At the top, there is a search bar for querying products. The footer includes additional CTAs linking to company information, product categories, technical resources, and contact details, encouraging further exploration of the website.
Simplified UX diagram from the relevant page on the ChipSun site
On the product page, users follow a clear UX flow, starting with Header Navigation and Breadcrumbs to show their location. The Product Center features a grid layout with categorized, labeled product thumbnails for easy exploration. The Footer Navigation provides quick links to resources like product details, company info, technical FAQs, and contact details.
Yangxing’s digital communication strategy
What is Yangxing Technology (YXC)?
YXC is a leading manufacturer and supplier specializing in frequency components.
With 38 years of expertise in crystal oscillators, they have evolved from a small trading business into a high-tech manufacturer. What began with inexpensive, bulky parts has transformed into the production of highly precise components. From a modest workshop with limited experience, they have grown into a cutting-edge enterprise with a large R&D team. As they continue to innovate and expand, their commitment to delivering the best products to the world remains unchanged.
Pages where Yangxing uses advertising
The LP used by Yangxing for advertising is as follows:
First view
The key visual of the page features a futuristic design highlighting network communication, dominated by a 3D illustration of a hand holding a smartphone with glowing signals connecting to a cityscape, symbolizing 5G technology. Surrounding the central image are icons of crystal oscillators accompanied by text describing features like “Ultra High Precision,” “Ultra Low Jitter,” and “Tight Stability.” The design emphasizes innovation and advanced technology. Below the banner, a “Product Center” section displays tabs for product categories, starting with “kHz Crystals,” alongside product images, specifications, and a “+ MORE” button for further exploration.
Global menu
The global menu of the page is located at the top and provides streamlined navigation with links to key sections: Home, Products, About Us, Support, News, and Contact. A search bar is included for quick access to specific content, accompanied by a displayed email address for inquiries. The menu has a clean layout, ensuring visibility and ease of use. It remains consistent across the site for easy navigation.
Product introduction
The product page features a grid layout with clickable tiles categorizing products. Each tile represents a product group, such as “Ceramic Resonators,” “MEMS Oscillators,” “TCXO,” and others, with brief bullet-point descriptions highlighting key features or subcategories. Additional clickable buttons labeled “All Products” and “Catalog” are provided for comprehensive product exploration. The design uses a clean and segmented structure to display products and their attributes, making navigation straightforward.
Clicking on the ‘kHz Crystals’ page presents a table with images, specifications (model, frequency, dimensions, load capacitance, temperature range, and tolerance), and a ‘Download’ button for datasheets. A brief introduction highlights the product applications and configurations.
Web user’s goal
The CTAs on the page are designed to guide users toward exploring products and obtaining detailed information. Key CTAs include clickable tiles in the “Product Center” section that lead to specific product categories such as “Ceramic Resonators,” “MEMS Oscillators,” “TCXO,” and more. Additional buttons like “All Products” and “Catalog” offer broader options to view the complete product range or access detailed catalogs. These CTAs are visually prominent and strategically placed to encourage interaction and navigation.
Simplified UX diagram from the relevant page on the Yangxing site
The user’s journey on this page starts with the Header Navigation, providing quick access to key sections like “Products” and “Support.” The Product Center follows, categorizing products with visuals and descriptions for easy exploration. The Footer Navigation offers links to additional resources, such as product details, company info, support, and contact options. The design prioritizes clarity and functionality for an intuitive user experience.
ECS Inc.’s digital communication strategy
What is ECS Inc.?
Founded in 1980, ECS Inc. is headquartered in Kansas, USA. They are a developer and manufacturer of innovative frequency control, synchronization, connectivity, and magnetic power solutions. To date, ECS Inc. has delivered more than 3.4 billion passive timing and magnetic solutions to customers in over 150 countries.
Beyond the products that drive technology, ECS Inc. has a global engineering and sales support system with more than 18 locations in South Korea, Japan, China, Singapore, and the United States.
Pages where ECS Inc. uses advertising
The LP used by ECS Inc. is as follows:
Page type: LP (organic)
Keywords used: crystal oscillator
First view
The webpage displays a corporate design for “ECS Inc. International.” It features a bold black banner with white text highlighting the company’s offerings: “Reliable Electronic Components for IoT and Smart Home Applications,” accompanied by a blue graphic with connected devices. Below the banner, there are prominent icons for “Search Inventory,” “Find a Representative,” “Find a Distributor,” and “Technical Resources,” each with a label and clear call-to-action buttons. Further down, there is a section with the company’s mission statement, emphasizing innovation in frequency control and timing solutions.
Global menu
The global menu at the top of the page includes several key sections: Products, How to Buy, Industries, Resources, About, and Contact, providing clear navigation to explore various aspects of the company. Additional options include links to a Distributor Portal, Inventory, and Sample Request, catering to specialized user needs. A prominent Parametric Search button is also included for targeted searches, alongside a search icon for general inquiries.
Product introduction
The product page focuses on their range of SMD crystals, AEC-Q200 qualified crystals, and other advanced crystal products. It includes descriptions of the applications of quartz crystals in technology industries, highlights specific products like the ECS-3225SMVQ series, and provides links to resources such as technical guides and videos.
The Surface Mount (SMD) Crystals page highlights their long-term stability and reliability for various applications. It includes a detailed product table with specifications such as part numbers, frequency ranges, tolerances, stability, load capacitance, and operating temperatures. The page also offers links to datasheets and support documents, as well as sections emphasizing ECS Inc.’s benefits, including high stability, low ESR, and customizable features.
Web user’s goal
The two product pages feature several notable CTAs, including options to find a sales representative or distributor, perform a parametric search, check inventory, and request product samples. Users can also access detailed technical documents via links to datasheets and support resources. Contact forms are prominently available for inquiries or custom solutions, alongside links to explore the resource library and learn more about specific products.
Simplified UX diagram from the relevant page on the ECS Inc. site
Users can access main sections such as “Products,” “How to Buy,” and “Resources” on the global menu. On the product page, users can choose to explore their interested products from an overview that includes different categories for easier access. The Footer Navigation includes detailed links to company information, services, and support for additional guidance.
Summary
All three websites offer a clear, user-friendly experience with intuitive navigation and strategically placed calls to action that guide visitors effortlessly. The visual design is consistent throughout the site, maintaining a cohesive color scheme, typography, and imagery that reinforces the brand. Key actions, like signing up or purchasing, are highlighted through prominent CTAs for smooth interactions.
Clicking on a specific crystal product reveals detailed technical information, such as frequency and dimensions, helping clients understand the product.
The websites of the three companies offer a range of contact methods, such as phone, email, social media, and a contact form, ensuring users can easily reach out through their preferred channel.
The website implements a robust SEO strategy, focusing on consistent content updates through informative blogs and articles. The content is well-organized, with clear subsections that break down complex information into digestible segments, improving readability. While visual elements like photos and illustrations are limited, they are strategically used to enhance article appeal and engage users. Additionally, strategically placed Calls to Action (CTAs) guide visitors to key conversion points, linking back to the company’s products for a seamless user experience and improved business outcomes.
This report was compiled using various information sources. All sources are cited within the report. However, the reliability of the information is not guaranteed. For websites displaying advertisements, the destination URLs of the ads were visually confirmed using mouse-hover, and access was gained by directly inputting the link. No ad clicks that would generate costs for the advertiser were performed. This research was conducted using data from November 2024.