In this article, we will discuss the market size of garlic extract consumed in Vietnam, the market size of each segment within the garlic extract industry, the search trends based on keywords related to garlic extract in Google search, and three companies that appear to be actively engaged in marketing garlic extract online. We will also present the findings from our research on each company’s web communication strategy. The research was conducted in January 2025.
Vietnam’s Garlic Extract Market Overview
There is currently no specific data available on the garlic extract consumer market in Vietnam. However, the overall vitamins and minerals market consumption data for Vietnam is provided below.
Overview of the Vitamins and Minerals Market in Vietnam
The vitamins and minerals market in Vietnam is steadily growing, with revenue expected to reach $118.90 million in 2026, up from $65.11 million in 2017. This consistent growth reflects increasing consumer awareness of health and wellness, particularly in immunity-boosting and preventative care products. Rising disposable income and demand for natural supplements further drive market expansion. Within this context, garlic extract—a popular natural health supplement—shows potential for growth as consumers prioritize natural and functional ingredients. With its health benefits, garlic extract can tap into the same trends fueling the vitamins and minerals market, particularly in the immune health segment.
| Year | Annual market size by revenue (million USD) |
|---|---|
| 2026 (Forecast) | 118.90 |
| 2025 (Forecast) | 111.80 |
| 2024 | 105.30 |
| 2023 | 97.64 |
| 2022 | 91.06 |
| 2021 | 85.56 |
| 2020 | 80.19 |
| 2019 | 73.30 |
| 2018 | 68.66 |
| 2017 | 65.11 |
| 2016 | 61.80 |
| 2015 | Data not available |
Vietnam’s Vitamin and Minerals Market Segments
Vietnam’s Vitamins and Minerals segmentation by Usage Purposes
The vitamins and minerals market in Vietnam demonstrates diverse segmentation, with General Health dominating at $32.00 million in 2020, driven by the population’s increasing focus on holistic wellness. Beauty supplements ranked second at $14.84 million, reflecting rising demand for skin, hair, and nail health. Memory health supplements generated $12.67 million, indicating interest in cognitive support, especially among aging consumers. Bone health products contributed $3.37 million, highlighting their niche appeal. The “Others” category at $17.31M suggests opportunities for specialized products like garlic extract, which can be positioned within immunity-boosting and cardiovascular health solutions, leveraging consumer demand for natural, functional supplements.
Segmentation by Usage Purposes market data
Unit: million USD
| Year | General health | Beauty | Memory health | Bone | Others |
|---|---|---|---|---|---|
| 2026 (forecast) | Data not available | ||||
| 2025 (forecast) | |||||
| 2024 | |||||
| 2023 | |||||
| 2022 | |||||
| 2021 | |||||
| 2020 | 32.00 | 14.84 | 12.67 | 3.37 | 17.31 |
| 2019 | Data not available | ||||
| 2018 | |||||
| 2017 | |||||
| 2016 | |||||
| 2015 | |||||
Vietnam’s Vitamins and Minerals segmentation by Sales Channels
The vitamins and minerals market in Vietnam demonstrates significant segmentation between online and offline channels. By 2026, revenue from online channels is forecasted to reach $29.31 million, showcasing rapid growth driven by increasing e-commerce adoption. Offline channels remain dominant, accounting for $89.59 million in 2026, reflecting consumer reliance on traditional retail stores. Notably, online sales have grown more than tenfold since 2017, highlighting the digital shift. Within this landscape, garlic extract products can benefit from both channels, with online platforms driving awareness and offline stores maintaining trust among traditional consumers, particularly in the immunity-focused supplement segment.
Segmentation by Sales channels market data
| Year | Online channels (million USD) | Offline channels (million USD) |
|---|---|---|
| 2026 (forecast) | 29.31 | 89.59 |
| 2025 (forecast) | 25.23 | 86.57 |
| 2024 | 21.84 | 83.46 |
| 2023 | 19.48 | 78.16 |
| 2022 | 19.27 | 71.79 |
| 2021 | 19.54 | 66.02 |
| 2020 | 12.05 | 68.14 |
| 2019 | 7.70 | 65.60 |
| 2018 | 4.73 | 63.93 |
| 2017 | 2.73 | 62.38 |
| 2016 | Data not available | |
| 2015 | ||
Search Trends for Garlic Extract in Vietnam
In this section, we analyze the search trends for the following keywords
Keyword
- Cao tỏi: garlic extract
- Cao tỏi đen: black garlic extract
- Tinh dầu tỏi: garlic extract liquid
Keyword explanation
Cao tỏi: This keyword refers to an extract derived from raw garlic, usually in concentrated form, to retain its active compounds like allicin.
Cao tỏi đen: This keyword refers to a specialized extract made from fermented garlic, known as “black garlic”. Black garlic extract is often used in high-end supplements, skincare products, and health beverages.
Tinh dầu tỏi: This keyword refers to a liquid form of garlic extract, often derived through steam distillation or cold pressing of garlic bulbs. It contains concentrated volatile compounds responsible for garlic’s aroma and health benefits.
Top 50 monthly keywords searched
Based on the keywords above, this list also includes keywords that Google has determined to be related.
| Keyword | Monthly search volume |
|---|---|
| tinh dầu tỏi | 1,000 |
| dầu tỏi | 590 |
| cao tỏi đen | 260 |
| cao tỏi chú tám | 260 |
| tinh dầu tỏi diệp chi | 210 |
| tinh dầu tỏi đen | 210 |
| dầu tỏi đen | 170 |
| uống tinh dầu tỏi vào lúc nào | 170 |
| tinh dầu tỏi tuệ linh | 110 |
| cao tỏi | 110 |
| cách làm tinh dầu tỏi | 90 |
| dầu tỏi diepchi | 90 |
| viên dầu tỏi garlic oil của mỹ | 90 |
| cao lá thường xuân tỏi đen | 90 |
| tinh chất tỏi | 70 |
| tinh dầu tỏi cho bé | 70 |
| tác dụng của tinh dầu tỏi | 70 |
| viên uống tinh dầu tỏi | 70 |
| cao lá thường xuân mật ong tỏi đen | 70 |
| cao lá thường xuân tỏi đen chanh đào | 70 |
| men sống cao tỏi | 70 |
| cách uống tinh dầu tỏi | 50 |
| tinh dau toi | 50 |
| tinh dầu tỏi garlic oil | 50 |
| tác dụng phụ của tinh dầu tỏi | 50 |
| cao tỏi đen hồng sâm ngọc linh | 50 |
| cao tỏi chú 8 | 50 |
| tinh dầu tỏi tía | 40 |
| viên dầu tỏi | 40 |
| viên tinh dầu tỏi | 40 |
| chiết xuất tỏi | 30 |
| công dụng của tinh dầu tỏi | 30 |
| công dụng và cách sử dụng tinh dầu tỏi | 30 |
| tinh dầu tỏi cho trẻ sơ sinh | 30 |
| tinh dầu tỏi garlic oil 30ml | 30 |
| tinh dầu tỏi springleaf | 30 |
| tinh dầu tỏi đen cho bé | 30 |
| tác dụng của dầu tỏi | 30 |
| tác dụng tinh dầu tỏi | 30 |
| uống tinh dầu tỏi có nóng không | 30 |
| 8936144658840 | 30 |
| cao lá thường xuân tỏi đen mật ong chanh đào | 30 |
| tác dụng của cao tỏi đen | 30 |
| tỏi đen kochi 250g | 30 |
| 9327269015875 | 20 |
| công dụng của dầu tỏi | 20 |
| công dụng dầu tỏi | 20 |
| công dụng tinh dầu tỏi | 20 |
| dau toi | 20 |
| dầu tỏi cho bé | 20 |
Overall keyword trends, including related keywords
The keywords being searched are categorized as follows:
- Garlic extract liquid: Keywords that specifically refer to garlic extract liquid products, such as “tinh dầu tỏi” (garlic extract liquid), “dầu tỏi” (garlic oil), and “tinh dầu tỏi diệp chi” (Diệp Chi garlic extract liquid).
- Black garlic extract: Keywords that specifically refer to black garlic extract, such as “cao tỏi đen” (black garlic extract), “tinh dầu tỏi đen” (black garlic extract liquid), and “dầu tỏi đen” (black garlic oil).
- Child-specific garlic products: Keywords that refer to garlic extract products used for children, such as “tinh dầu tỏi cho bé” (garlic extract liquid for babies), “tinh dầu tỏi đen cho bé” (black garlic extract liquid for babies), and “dầu tỏi cho bé” (garlic oil for babies”.
- Price/Cost: Keywords that include “giá” (price).
Each keyword category’s number of keywords, total monthly search, top 3 most searched keywords in each category and their monthly search volume are as follows:
| Keyword category | Number of keywords | Top 3 searched keywords | Total monthly searches |
|---|---|---|---|
| Garlic extract liquid | 261 | tinh dầu tỏi (1,000); dầu tỏi (590); tinh dầu tỏi diệp chi (210) | 5,290 |
| Black garlic extract | 70 | cao tỏi đen (260); tinh dầu tỏi đen (210); dầu tỏi đen (170) | 1,660 |
| Child-specific garlic products | 25 | tinh dầu tỏi cho bé (70); tinh dầu tỏi đen cho bé (30); dầu tỏi cho bé (20) | 340 |
| Price/Cost | 12 | giá bán tinh dầu tỏi (10); giá dầu tỏi (10); giá dầu tỏi đen (10) | 110 |
Key points:
- The “Garlic Extract Liquid” category dominates with 261 keywords and 5,290 total monthly searches. Top-performing keywords like “tinh dầu tỏi” (1,000 searches) and “dầu tỏi” (590 searches) highlight strong consumer interest in versatile garlic extract products, particularly in liquid form.
- With 70 keywords and 1,660 monthly searches, the “Black Garlic Extract” category shows significant interest. Keywords like “cao tỏi đen” (260 searches) and “tinh dầu tỏi đen” (210 searches) indicate that consumers value the health benefits and premium appeal of black garlic-based products.
- Although smaller, the “Child-Specific Garlic Products” category with 25 keywords and 340 searches highlights a specialized segment. Keywords such as “tinh dầu tỏi cho bé” (70 searches) and “tinh dầu tỏi đen cho bé” (30 searches) suggest targeted demand for child-friendly garlic-based supplements.
Brands with high brand awareness through search keywords
Below are the searched brand names, the number of related keywords, and the total monthly search volume:
| Brand name | Total monthly searches | Number of related keywords |
|---|---|---|
| Diệp Chi | 440 | 26 |
| Chú Tám | 310 | 2 |
| Garlic Oil | 290 | 14 |
| Tuệ Linh | 180 | 7 |
| Lan Chi | 70 | 6 |
| Bạch Dương | 60 | 7 |
| Springleaf | 30 | 1 |
| Thiên Đơn | 30 | 4 |
| Mẹ Putin | 30 | 2 |
| Puritan | 20 | 2 |
| Faneco | 20 | 2 |
| Healthy Care | 10 | 1 |
| Hami | 10 | 1 |
| Mochi | 10 | 1 |
| Putin | 10 | 1 |
| Orfarm | 0 | 1 |
About Diệp Chi
Diệp Chi is a trusted Vietnamese brand specializing in garlic-based health products, particularly garlic oil and extracts. Known for its commitment to natural ingredients and advanced extraction processes, Diệp Chi offers high-quality solutions to boost immunity, improve digestion, and promote overall health. Their product line, including “Tinh Dầu Tỏi Diệp Chi” and “Diệp Chi Gold,” caters to a wide audience, including children and adults. Diệp Chi’s reputation is built on its dedication to safety and efficacy, ensuring products are free from harmful additives. The brand has become a household name in Vietnam’s natural health and wellness industry.
About Chú Tám
Chú Tám is a well-known Vietnamese brand offering premium garlic-based products, with a focus on traditional values and natural health benefits. Famous for “Cao Tỏi Chú Tám,” the brand emphasizes high-quality production methods to deliver products rich in nutrients and antioxidants. Designed to support immune health and well-being, Chú Tám’s offerings are particularly popular among families seeking trusted, locally-produced remedies. The brand combines traditional knowledge with modern techniques to create safe, effective, and affordable health solutions, making it a preferred choice in Vietnam’s natural supplement market.
About Garlic Oil
Garlic Oil is an internationally recognized brand offering premium garlic extract capsules, focusing on convenience and efficacy. Popular products like “Garlic Oil 3000mg” cater to consumers seeking easy-to-use supplements for heart health, immune support, and anti-inflammatory benefits. With a reputation for purity and potency, Garlic Oil sources high-quality garlic and employs advanced processing methods to retain essential nutrients. Widely available in markets like the U.S. and Vietnam, the brand’s supplements are trusted by health-conscious individuals seeking natural alternatives to improve overall well-being. Garlic Oil reflects the global demand for natural, science-backed health solutions.
Major players of this industry in Vietnam
This section provides information on major players in Vietnam’s garlic extract market.
Diep Chi
The brand is widely recognized for its Tinh Dầu Tỏi Diệp Chi, a popular garlic oil supplement trusted by Vietnamese consumers for immune support and respiratory health. Diệp Chi differentiates itself by using high-quality raw materials and advanced cold-press extraction techniques to retain the full potency of garlic’s natural compounds. With a growing presence in pharmacies and e-commerce platforms, the brand has become a key player in Vietnam’s natural supplement industry, catering to both adults and children.
Nature’s Bounty Garlic
Nature’s Bounty is an internationally recognized brand offering premium garlic extract supplements. Their products, such as odorless garlic softgels, are designed to support heart and circulatory health. Nature’s Bounty utilizes advanced processing methods to reduce odor while retaining the beneficial properties of garlic. Their supplements are widely available in various markets, including Vietnam, and are trusted by health-conscious consumers seeking natural alternatives to support overall well-being.
TPH
TPH is a Vietnamese company specializing in the production and distribution of herbal supplements, including garlic extract products. The company focuses on utilizing traditional herbal knowledge combined with modern extraction techniques to create high-quality supplements aimed at improving health and wellness. TPH’s garlic extract offerings are known for their purity and potency, catering to consumers seeking natural health solutions.
Hachaco
Hachaco is a Vietnamese enterprise engaged in the cultivation, processing, and distribution of agricultural products, with a focus on garlic-based items. The company produces various garlic products, including black garlic and garlic extracts, using advanced fermentation and extraction technologies. Hachaco emphasizes quality control and sustainability, ensuring that their products meet high standards for both domestic and international markets.
Cau Binh An
Cau Binh An is a Vietnamese brand known for its range of health supplements derived from natural ingredients, including garlic extracts. The company focuses on producing high-quality products that support various aspects of health, such as immune function and cardiovascular wellness. Cầu Bình An’s garlic extract supplements are formulated to retain the beneficial properties of garlic while minimizing odor, making them appealing to a broad consumer base.
Digital communication strategies of major web players
We will analyze three companies that are considered to be actively marketing on the web, and their digital communications (UX: user experience and web marketing goals).
Definition and targeting of major web players
Here, major web players are defined as companies that deliver advertising through Google and actively direct users to their own websites.
The following 3 companies are included:
- Nasol
- Ingreda
- Nguyen Lieu My Pham
Nasol’s Digital Communication Strategy
What is Nasol?
Nasol is a renowned brand in the beauty and wellness industry, known for its innovative skincare solutions that promote radiant and youthful skin. The brand focuses on delivering high-quality products formulated with effective ingredients that cater to various skin concerns. With a commitment to excellence and customer satisfaction, Nasol has built a loyal following and is recognized for its dedication to providing effective, science-backed skincare treatments that help individuals achieve healthy, glowing skin.
Page used for advertising by NasoNasol
The landing page that Nasol used for advertising is as follows:
First view
The main image of the Garlic is clean, high-resolution, and well-composed, immediately highlighting the core offering.
The visual integration of fresh garlic cloves, and leaves, conveys the natural and organic nature of the product, aligning well with customer expectations for health and wellness products.
The Nasol logo is consistently present, ensuring that visitors can associate the product with the brand’s reputation.
The overall layout avoids clutter, focusing on the product and key information without overwhelming the user.
Global Menu
The navigation menu is placed at the top with clear categories like “Giới thiệu,” “Sản phẩm,” and “R&D,” which are logically organized and relevant to the target audience.
The color scheme is consistent with the brand’s green theme, promoting visual unity and health-oriented branding.
The inclusion of a language switcher (VN) and options for login/register enhances usability for different audiences.
Product Introduction
The page provides a detailed breakdown of the product’s origin, properties, and benefits. For example, it emphasizes Garlic Oil’s antibacterial, antifungal, and antiviral properties, which cater to both individual consumers and professionals in the health and wellness industries.
The section explains how Garlic Oil is used in various industries, such as skincare, pharmaceuticals, and health supplements. This broadens its appeal and showcases the product’s versatility.
The description highlights the active components and their effects on health, such as boosting immunity, improving heart health, and managing cholesterol. This positions the product as both a scientifically-backed and natural remedy.
Web User Goals
The “Tải liệu” (Download Document) button stands out in green, matching the page’s color scheme, which is consistent and appealing, encouraging users to learn more.
A visible hotline number and the chat button (WhatsApp-style) ensure easy access to customer support, enhancing the user’s ability to take action.
Simplified UX diagram from the relevant page on Nasol site
Ingreda’s Digital Communication Strategy
What is Ingreda?
Ingreda takes an innovative approach to the food additives market, combining visually appealing design with detailed, scientifically backed product knowledge. By integrating technical precision with user-friendly features, Ingreda caters to professionals, researchers, and businesses seeking reliable information and high-quality solutions. The brand’s dedication to delivering excellence is evident in its emphasis on both aesthetics and functionality.
Page used for advertising by Ingreda
The landing page that Ingreda used for advertising is as follows:
First view
The focus on raw ingredients immediately ties the product to its source, creating a sense of trust and authenticity.
The purple accent color in the headings and branding complements the overall design and differentiates the brand from competitors.
The visual does not clutter the page, allowing users to focus on the product’s features and benefits.
Global Menu
The global menu at the top is well-organized with clear categories like “Trang chủ” (Home), “Sản phẩm” (Products), “Dịch vụ & Giải pháp” (Services & Solutions), and “Liên hệ” (Contact).
The inclusion of a search bar and multi-language functionality ensures accessibility for a wider audience.
Product Introduction
Social media sharing options are integrated, making it easy for users to share the product information across various platforms.
The WhatsApp icon in the bottom-left corner facilitates instant communication, enhancing user accessibility.
Simplified UX diagram from the relevant page on Hadosa site
Nguyen Lieu My Pham’s Digital Communication Strategy
What is Nguyen Lieu My Pham?
Nguyen Lieu My Pham is a premium beauty brand that blends traditional ingredients with modern technology to create luxurious beauty products. The brand offers a wide range of products designed to enhance natural beauty and provide effective skincare results. Known for its focus on quality and innovation, Nguyen Lieu My Pham has gained a reputation for providing customers with high-end solutions for their beauty and skincare needs.
Page used for advertising by Nguyen Lieu My Pham
The landing page that Nguyen Lieu My Pham used for advertising is as follows:
First view
The page incorporates consistent branding with logos, color schemes, and visual elements aligned with the rest of the website.
Global Menu
The website’s global menu includes categories like “Về 3C” (About 3C), “Thông tin thanh toán” (Payment Information), “MẪU THỬ MỸ PHẨM” (Cosmetic Samples), “BỘ KIT” (Kits), “NGUYÊN LIỆU MỸ PHẨM” (Cosmetic Ingredients), “VIDEO,” “BLOG,” and “KHÓA HỌC LÀM MỸ PHẨM” (Cosmetic Making Courses). This structure allows users to easily navigate through various sections, from company information to product offerings and educational content.
Product Introduction
The page provides in-depth information about Garlic Extract, including: INCI Name, key benefits like antibacterial properties, acne treatment, and anti-inflammatory uses, specific applications in skincare and haircare products. These details establish credibility and inform users about the product’s value.
The product’s natural origin and safety are emphasized, appealing to users looking for organic or sustainable ingredients.
The ability to purchase in various quantities caters to different customer needs.
Web User Goals
The CTA button is visible and functional, allowing users to purchase directly from the page. Purchase Options: Users can select the desired quantity of the product (e.g., 100g, 1kg, 10kg, 25kg) and add it to their cart for purchase.
Contact Information: While the page provides detailed product information and purchasing options, it does not prominently feature direct contact details or options for bulk purchase inquiries via phone or social media.
Simplified UX diagram from the relevant page on Nguyen Lieu My Pham site
Summary of the Analysis for Nasol, Ingreda, and Nguyen Lieu My Pham
Nasol, Ingreda, and Nguyen Lieu My Pham are significant players in their respective industries, each demonstrating unique strengths and approaches to their website landing pages. By analyzing these pages, we identified their strategies in addressing target audiences and areas for improvement.
Nasol
Nasol focuses on promoting its garlic oil with a natural and health-oriented approach. The key visuals emphasize organic and natural themes, resonating with health-conscious users. The product information is comprehensive, detailing the health benefits and broad applications of garlic oil. However, the global menu is cluttered, and the CTAs lack visual appeal and persuasive language, which limits engagement and user action. Nasol’s overall design could benefit from better organization and creative visuals that highlight product applications.
Ingreda
Ingreda excels in presenting a professional and polished landing page, tailored for a B2B audience. Its clean design, well-structured global menu, and clear product categorization make navigation intuitive and seamless. The product information is detailed and technical, appealing to industry professionals by emphasizing safety standards and certifications. While its CTAs are functional and clear, they could be more visually engaging to drive conversions. Additionally, the key visuals, though professional, lack dynamism, which may miss opportunities to create a stronger emotional connection.
Nguyen Lieu My Pham
Nguyen Lieu My Pham targets a niche audience in the cosmetics industry, providing extensive product information about garlic extract. Its global menu is well-categorized, enabling users to explore related products effectively. However, the key visuals are underwhelming and fail to convey the brand’s value or uniqueness. The dense text formatting for product details could be improved for better readability, and the CTAs are not visually prominent or persuasive, limiting user interaction. Despite its informative content, the overall page design feels less modern and engaging compared to its competitors.
Key Takeaways
Nasol is strong in emphasizing natural and health-oriented benefits but needs better visual storytelling, navigation, and CTAs to enhance user engagement.
Ingreda stands out for its professional and B2B-focused design, with clear navigation and technical product information. However, it could improve its visuals and add more engaging CTAs to attract a broader audience.
Nguyen Lieu My Pham offers the most detailed and comprehensive product information, but its outdated design, dense content formatting, and uninspiring visuals limit its overall impact.
Conclusion
Each landing page reflects the brand’s priorities and target audience:
Nasol caters to health-conscious consumers but needs to refine its design and user experience.
Ingreda is the most polished and effective for a B2B audience, though it could benefit from more engaging visuals and CTAs.
Nguyen Lieu My Pham delivers extensive product details for a specialized audience but requires modernization in visuals and layout to remain competitive.
This report was compiled using various information sources. All sources are cited within the report. However, the reliability of the information is not guaranteed. For websites displaying advertisements, the destination URLs of the ads were visually confirmed using mouse-hover, and access was gained by directly inputting the link. No ad clicks that would generate costs for the advertiser were performed. This research was conducted using data from November 2024.