In this article, we will discuss the market size of transport services in Vietnam, the market size of each segment within the transport industry, the search trends based on keywords related to transport in Google search, and three companies that appear to be actively engaged in marketing transport online. We will also present the findings from our research on each company’s web communication strategy. The research was conducted in November 2024.

Vietnam’s Transport Market Overview 

Overview of the Transport Market in Vietnam

The transport market in Vietnam has experienced steady growth over the past decade, reflecting the country’s expanding economy and increasing demand for logistics solutions. In 2023, the market size reached approximately $38.13 billion, continuing a positive trend from previous years. The market’s revenue has grown significantly from $24.07 billion in 2015 to the current levels, driven by the rise in domestic and international trade, the expansion of e-commerce, and infrastructure improvements. Although data for 2025 and 2026 is not available, forecasts suggest continued growth, with the market potentially reaching new heights as Vietnam’s transportation and logistics sector modernizes.

Year	Annual market size by revenue (billion USD)
2026 (Forecast)	Data not available
2025 (Forecast)
2024	37.90
2023	38.13
2022	35.85
2021	34.37
2020	33.74
2019	36.45
2018	35.37
2017	31.62
2016	26.47
2015	24.07
2014	22.81
2013	19.20
2012	16.87

Vietnam’s Transport Market Segments

Vietnam’s Transport segmentation by Types

The transport industry in Vietnam is segmented into air, land, water, and other transport services, with land transport holding the largest share. In 2023, land transport generated approximately $12.07 billion, making it the dominant segment. Air transport followed with $3.42 billion, while water transport contributed $3.19 billion. Other transport services, which include logistics and specialized transport services, totaled $19.45 billion. These segments have all seen gradual growth, with land transport consistently leading due to the high volume of domestic and international trade. The market is expected to continue evolving, with a slight increase in all sectors by 2024.

Segmentation by Transport Types market data

Unit: billion USD

Year	Air transport	Land transport	Water transport	Others
2026	Data not available
2025
2024	3.36	12.18	3.16	19.20
2023	3.42	12.07	3.19	19.45
2022	3.27	11.17	3.01	18.40
2021	3.20	10.54	2.91	17.72
2020	3.23	10.15	2.88	17.48
2019	3.62	11.07	3.15	18.61
2018	3.54	10.76	3.10	17.97
2017	4.16	9.58	2.93	14.95
2016	2.82	8.58	2.55	12.52
2015	2.65	7.87	2.44	11.11
2014	3.60	6.70	2.37	10.14
2013	2.81	5.71	2.14	8.54
2012	2.58	4.74	2.12	7.43

Vietnam’s Transport segmentation by Geographic Scope

The data highlights the disparity in search interest between domestic and international transport within the Vietnamese market. Monthly search volume for domestic transport is 11,830, indicating moderate interest in services such as local delivery, interprovincial transport, and logistics within Vietnam. In contrast, international transport sees significantly higher search volume at 84,730, reflecting a strong demand for global shipping, international logistics services, and cross-border deliveries. This disparity suggests that while domestic transport remains important, international transport commands a larger share of the market, driven by growing international trade, e-commerce, and consumer demand for overseas shipping.

Segmentation by Geographic Scope market data

Geographic scope	Monthly search volume
Domestic transport	11,830
International transport	84,730

Search Trends for Transport in Vietnam

In this section, we analyze the search trends for the following keywords

Keyword

Dịch vụ vận chuyển: transport services

Vận chuyển hàng hoá: freight transport

Vận chuyển đường bộ: road transport

Vận chuyển nội địa: domestic transport

Vận chuyển hàng nặng: heavy goods transport

Keyword explanation

Dịch vụ vận chuyển: This refers to the overall service provided for the movement of goods or passengers from one place to another including all logistical support, such as planning, scheduling, and managing the movement of goods or people.

Vận chuyển hàng hoá: This is the transportation of goods, usually in bulk or large quantities, from one location to another. It can be carried out by various means, including trucks, ships, planes, and trains.

Vận chuyển đường bộ: This keyword refers specifically to the movement of goods or passengers using vehicles on roads. It is one of the most common and flexible forms of transport, offering direct routes and door-to-door delivery, typically using trucks, vans, or other motorized vehicles.

Vận chuyển nội địa: This keyword refers to the movement of goods or passengers within the same country, as opposed to international or cross-border transport.

Vận chuyển hàng nặng: This is a type of transport specifically designed for the movement of heavy, large, or oversized goods that require special equipment, vehicles, and logistics. 

Top 50 monthly keywords searched

Based on the keywords above, this list also includes keywords that Google has determined to be related. 

Keyword	Monthly search volume
gui hàng đi mỹ	60,500
chuyến phát nhanh	18,100
vận chuyển hàng hóa bắc nam giá rẻ	14,800
vận chuyển hàng hoá bắc nam giá rẻ	14,800
dich vu van tai	4,400
dich vụ vận tải	4,400
vận chuyển hàng hoá bắc nam	3,600
vận chuyển hàng hóa	1,900
vận tải bắc nam	1,900
dịch vụ chuyển phát nhanh	1,900
van tai bac nam	1,900
van chuyen hang di my	1,300
dịch vụ vận chuyển	1,000
chuyển phát nhanh hỏa tốc	1,000
gửi hàng đi sing	1,000
xe tải chở hàng đi tỉnh	880
công ty vận chuyển hàng hóa bắc nam	880
gui hang đi my	880
vận chuyển bắc nam	720
dịch vụ vận chuyển hàng hóa	720
gửi hàng quốc tế	720
gửi hàng đi đức	720
dịch vụ chuyển phát nhanh dhl	720
dịch vụ vận chuyển hang hoa	720
gửi đồ xe phuong trang	720
vận tải hàng hóa	590
gửi hàng đi canada giá rẻ	590
dịch vụ vận chuyển hàng hoá bắc nam	590
van tai hang hoa	590
vận chuyển hàng bắc nam	480
vận chuyển hàng	480
dịch vụ gửi hàng đi mỹ	480
vận tải đường biển	480
bảng giá ship cod j&t	480
vận chuyển hàng hóa quốc tế	390
công ty vận tải bắc nam	390
gửi hàng nhanh	390
dịch vụ vận chuyển hàng hóa tô châu	390
thuê xe chở hàng	320
gửi hàng bắc nam	320
vận chuyển dhl	320
bảng giá gửi hàng đi anh	320
công ty tnhh dịch vụ vận chuyển quốc vinh	320
dịch vụ chuyen phát nhanh ems	320
dịch vụ chuyển phát nhanh futa express	320
dịch vụ vận chuyển tô châu	320
gui hang di anh	320
van chuyen nasco	320
xe vận chuyển hàng hóa	260
bảng giá cước vận chuyển container đường bộ	260

Overall keyword trends, including related keywords

The keywords being searched are categorized as follows:

1. Domestic & international transport: Keywords distinguish between domestic and international transport, such as “gui hang đi mỹ” (transport goods to America) and “vận chuyển hàng hoá bắc nam” (North-South cargo transport). 
2. Price/Cost: Keywords that include “giá” (price).
3. Heavy goods transport: Keywords that refer to transporting heavy goods, such as “vận chuyển hàng nặng” (heavy cargo transport) and “dịch vụ vận chuyển ô tô” (car transport service). 
4. Express delivery: Keywords that refer to express delivery services, such as “dịch vụ vận chuyển hàng hoá” (freight services) and “dịch vụ chuyển phát nhanh” (express services). 
5. Rental services for freight transport: Keywords that include “thuê”. 

Each keyword category’s number of keywords, total monthly search, top 3 most searched keywords in each category and their monthly search volume are as follows: 

Keyword category	Number of keywords	Top 3 searched keywords	Total monthly searches
Domestic & internationaL transport	249	gui hang đi mỹ (60,500); vận chuyển hàng hóa bắc nam giá rẻ (14,800); vận chuyển hàng hóa bắc nam (3,600);	55,480
Price/Cost	331	vận chuyển hàng hóa bắc nam giá rẻ (14,800); gửi hàng đi canada giá rẻ (590); bảng giá ship cod j&t (480)	33,440
Heavy goods transport	55	xe tải chở hàng đi tỉnh (880); bảng giá cước vận chuyển container đường bộ (260); xe tải 500kg ahamove (260)	9,570
Express delivery	52	chuyển phát nhanh (18,100); dịch vụ chuyển phát nhanh (1,900); chuyển phát nhanh hỏa tốc (1,000)	24,500
Rental services for freight transport	54	thuê xe chở hàng (320); thuê xe tải chở hàng bắc nam (260); chở hàng thuê (210)	1,010

Key points:

• The “Domestic & International Transport” category stands out, with a total of 55,480 monthly searches. Keywords like “gui hang đi mỹ” (60,500) reflect high demand for international shipping, particularly to the U.S. Additionally, terms like “vận chuyển hàng hóa bắc nam giá rẻ” (14,800) highlight the significant interest in affordable domestic shipping services across Vietnam. This shows that customers are increasingly seeking both cost-effective domestic and international freight services. Logistics companies should focus on providing transparent and reliable shipping options for both local and international markets to meet growing demand.

• Keywords related to shipping prices, totaling 33,440 monthly searches, indicate that cost is a primary consideration for customers. The demand for price transparency, seen in searches for pricing information like “bảng giá ship cod j&t” (480), underscores customers’ focus on finding value for money. Businesses should emphasize competitive pricing and clearly communicate cost structures to appeal to price-sensitive customers, particularly for domestic and international transport.

• The “Express Delivery” category, with 24,500 monthly searches, highlights the increasing demand for fast shipping services. Keywords like “chuyển phát nhanh” (18,100) and “dịch vụ chuyển phát nhanh” (1,900) show that consumers are prioritizing speed over cost. This trend reflects the growing importance of express shipping in e-commerce, where time-sensitive deliveries are crucial. Businesses offering quick, reliable delivery services are well-positioned to meet customer expectations for faster, more efficient shipping, particularly in competitive markets.

Brands with high brand awareness through search keywords

Below is the searched brand name, the number of related keywords, and the total monthly search volume. 

Brand name	Total monthly searches	Number of related keywords
DHL	2,430	75
J&T Express	1,890	43
Viettel Post	1,410	95
Nasco	850	23
EMS	720	21
Phương Trang (Futa Express)	700	15
Ahamove	690	6
GHTK	680	31
FedEx	580	25
VNPost	260	21
Grab	200	7
Best Express	70	4
Lalamove	70	3
TNT	40	4
ZTO Express	20	2

About DHL

DHL is a global leader in logistics, offering international express delivery services, freight transportation, and supply chain solutions. Established in 1969, DHL operates in over 220 countries and territories, making it one of the most recognizable names in logistics. Known for its reliable and fast service, DHL specializes in international shipping, e-commerce solutions, and temperature-sensitive logistics. The company focuses on sustainability and innovation, continuously enhancing its services with advanced technology. Whether for individuals or businesses, DHL delivers a wide range of services, from parcel delivery to freight forwarding, tailored to meet the evolving needs of the global marketplace.

About J&T Express

J&T Express is a rapidly growing logistics company providing express delivery services in Southeast Asia and beyond. Founded in 2015, the company has expanded its network across numerous countries, offering fast, reliable, and affordable shipping solutions. J&T Express is known for its efficient parcel delivery system, serving e-commerce businesses and individuals alike. With a robust infrastructure that includes advanced technology and a vast delivery network, J&T Express aims to streamline logistics and improve customer satisfaction. It is committed to providing top-quality services, making it a trusted partner in the logistics and e-commerce sectors.

About Viettel Post

Viettel Post is a subsidiary of Viettel Group, one of the largest telecommunications companies in Vietnam. Founded in 2002, Viettel Post has become a key player in the logistics and postal services sector, offering a wide range of delivery solutions, including domestic and international shipping, express services, and e-commerce logistics. With an extensive network of branches and delivery points across Vietnam, the company is renowned for its reliable and cost-effective services. Viettel Post combines advanced technology with an efficient delivery system, ensuring fast and secure shipping for both businesses and individuals. The company continues to expand its global reach.

Digital communication strategies of major web players

Definition and target of major web players

Here, major web players are companies that rank highly in Google search results for the keyword ‘vận chuyển bắc nam’ (north-south transportation).

The target companies are the following three companies.

• Vận tải Trọng Tấn (Trong Tan Transportation)
• Vận tải Liên Thảo (Lien Thao Transport)
• Trường Nam Logistics (Truong Nam Logistics)

Vận tải Trọng Tấn’s digital communication strategy

What is Vận tải Trọng Tấn? 

Vận Tải Trọng Tấn was established on October 30, 2013, specializing in road freight transportation using trucks and container vehicles. The company has branches in all 63 provinces and cities nationwide. With over 10 years of operation, Vận Tải Trọng Tấn is a strategic partner providing transportation services for more than 10,000 businesses and customers across the country. Their motto is: “Available and at unbeatable prices.”

Pages where Vận tải Trọng Tấn uses advertising

The LP used by Vận tải Trọng Tấn is as follows:

First view

The key visual of the page prominently features a lineup of trucks and a team of uniformed employees, emphasizing the company’s logistics and transportation expertise. The bold title, “CÔNG TY VẬN TẢI TRỌNG TẤN,” reinforces the brand identity, while the clean, structured layout below highlights the services offered, with easily identifiable icons and concise descriptions. This visual presentation effectively communicates professionalism, reliability, and the company’s focus on freight transportation services.

Global menu

Key links include “Trang Chủ” (Home), “Về Chúng Tôi” (About Us), and “Dịch Vụ Chính” (Main Services), which guide users to learn about the company and its offerings. Additional options, such as “Tuyến Giám Giá” (Discounted Routes) and “Bảng Giá” (Pricing), suggest a focus on transparency and customer engagement. The “Liên Hệ” (Contact) section ensures easy access for inquiries, contributing to a user-friendly and efficient navigation experience.

Product introduction

Trọng Tấn offers extensive nationwide transportation services, covering urban centers and remote areas across the North, Central, and South regions.

Key Services:

• Partial Load & Consolidated Shipping: Cost-effective for smaller shipments, though with longer delivery times.
• Exclusive Vehicle Shipping: For large or high-value shipments, ensuring safety and timeliness.
• Vehicle Rentals: Flexible truck rentals with drivers for scalable transportation.
• Specialized Transport: For oversized, heavy, or fragile goods using specialized equipment.

Efficiency & Reliability: Timely deliveries, tracking systems, and secure handling ensure reliable service.

Affordable Pricing: Transparent and competitive rates for various customer needs.

Support & Accessibility: Door-to-door and two-way transport options, with hubs in key cities like Hanoi, Ho Chi Minh City, Da Nang, and Nha Trang.

Web user’s goal

The Trọng Tấn North-South transportation page features several key CTA elements to engage customers:

• Contact info: Prominent phone number, email, and messaging apps like Zalo for easy access.
• Service consultation: Invitation for free consultations to discuss services and pricing.
• Support: Links to FAQs and details on two-way transport, plus physical locations in Hanoi, Ho Chi Minh City, and other cities.
• Instant quotes: Encouragement to request quotes for competitive pricing.
• Prompt action: CTAs like “Call us now” and “Contact now” prompt immediate engagement.

Simplified UX diagram from the relevant page on the Vận tải Trọng Tấn site

Users can find detailed information about Vận tải Trọng Tấn’s services on their website, including quotes and contact information such as phone numbers, email addresses, Zalo, social media, and the company office address.

Vận tải Liên Thảo’s digital communication strategy

What is Vận tải Liên Thảo? 

Founded in 2004, the company initially struggled to expand due to its traditional business model and loyal customer base. After seven years of finding ways to reduce transportation costs for clients, Liên Thảo Transport Co., Ltd. was established on September 21, 2011, specializing in road freight services. Today, Liên Thảo Transport operates internationally with its headquarters in Ho Chi Minh City and five branches: Hanoi, Da Nang, Nha Trang, Can Tho, and Phu Quoc.

Pages where Vận tải Liên Thảo uses advertising

Vận tải Liên Thảo operates a website, but it is currently not set up for Google Ads.

First view

The key visual of the page prominently features a fleet of trucks lined up in a yard, symbolizing the company’s transportation capabilities and professionalism. The branding is reinforced by the company logo and name (“Cty Liên Thảo”) displayed on the trucks. The image creates an impression of reliability and scale, complemented by clean, modern design elements and statistics highlighting the company’s achievements, such as years of experience, clients, and strategic partnerships. This layout effectively conveys a sense of trustworthiness and competence in logistics.

Global menu

The global menu of the website includes the following key sections:

• Home (Trang Chủ): The main landing page.
• Company Profile (Hồ Sơ Năng Lực): Information about the company’s expertise and credentials.
• Operations (Lĩnh Vực Hoạt Động): Details about the company’s services and areas of operation.
• Transport and Delivery (Giao Nhận Và CPN): Specific offerings related to logistics and delivery.
• Vehicle Types (Loại Xe): Information about the fleet and types of vehicles available.
• News (Tin Tức): Updates and news related to the company or the industry.
• Contact (Liên Hệ): Contact details and ways to reach the company.

The menu is straightforward, providing easy navigation to essential company information and services.

Product introduction

The North-South transport page (Chành xe Bắc Nam) clearly outlines the benefits of its services, including express shipping, door-to-door delivery, compensation policies, and competitive rates, helping visitors quickly understand the offerings. The layout is simple, featuring several images, and offers easy access to contact details and additional resources, making it convenient for users to get in touch or request further information.

Web user’s goal

The page features two key calls-to-action (CTAs):

• Contact information: Clear contact details such as phone numbers and email address are provided for inquiries or service scheduling.
• View more services: CTAs prompt users to explore specific shipping routes like “Chành xe Sài Gòn – Nha Trang” or “Chành xe Sài Gòn – Cần Thơ” with links to detailed service descriptions.

Simplified UX diagram from the relevant page on the Vận tải Liên Thảo site

Customers can reach out via phone numbers, email address, company office or warehouse addresses, or by filling out a contact form with their details for inquiries and quotes.

Trường Nam Logistics’ digital communication strategy

What is Trường Nam Logistics? 

With over 20 years of experience in freight and North-South car shipping, Trường Nam Logistics is committed to providing top-quality services, guided by Dedication, Professionalism, Thoughtfulness, Safety, and Efficiency. They offer services such as car transportation, interprovincial cargo shipping, truck and container transport, loading and unloading, warehouse rental, and car rescue. With a strong fleet, they ensure reliable logistics, giving clients peace of mind.

Pages where Trường Nam Logistics uses advertising

Trường Nam Logistics operates a website, but it is currently not set up for Google Ads.

First view

The key visual is a large banner showcasing a truck driving on a highway at sunset. Below the banner, sections highlight different logistics services, accompanied by images of trucks and brief descriptions. The company’s primary offerings include North-South Freight Transport, Interprovincial Freight Transport, and Automobile Transport. The site features accessible contact information, including a hotline and email, with a prominent “Hotline Hỗ Trợ” button for immediate support. Overall, the layout uses a dark blue theme with red accents. The design effectively balances visuals, text, and navigation to highlight the company’s expertise.

Global menu

The global menu includes the following options:

+ Trang Chủ (Home): Directs users back to the main page.

+ Dịch Vụ Vận Chuyển (Transport Services): Highlights the company’s various logistics offerings.

+ Báo Giá Dịch Vụ (Service Pricing): Provides information about pricing for transportation services.

+ Về Chúng Tôi (About Us): Shares details about the company’s background, values, and mission.

+ Tin Tức (News): Features updates or industry-related articles.

+ Tuyển Dụng (Careers): Lists job opportunities for prospective employees.

+ Liên Hệ (Contact): Offers contact options for customer inquiries.

Product introduction

The service page for Trường Nam Logistics provides a comprehensive overview of the company’s offerings, including primary services such as North-South Freight Transport, which offers reliable and cost-effective solutions for transporting goods across Vietnam; Air Freight, offering fast and efficient air cargo options; Railway Transport, providing economical and large-scale shipping via railways; and Sea Freight, with global and domestic solutions for large cargo. The page also highlights service features like competitive pricing structures, timely and safe delivery with advanced tracking systems, and support for loading/unloading and flexible scheduling.

Web user’s goal

The notable Call-to-Actions (CTAs) on the service page include:

“Hotline Hỗ Trợ” (Support Hotline): A persistent red button on the right side of the page offers instant access to customer support for inquiries or bookings via Zalo, email, and phone numbers for different provinces.

“Báo Giá Dịch Vụ” (Get a Quote): Directs visitors to the quote page to request pricing details for customized freight solutions.

“Liên Hệ” (Contact): Provides information on phone numbers, email, and company locations in different provinces (Hanoi, Ho Chi Minh City, Da Nang).

“Tìm kiếm” (Search): A search bar for users to find what they need.

“Theo dõi chúng tôi” (Follow Us): Prompts users to follow the company on Facebook.

Simplified UX diagram from the relevant page on the Trường Nam Logistics site

Customers can reach out by filling out a contact form, visiting office addresses in person, or through online chat, phone numbers, and email addresses. Customers are also encouraged to connect with the company on social media.

Summary

All three companies highlight several strengths of their services on the homepage, particularly competitive prices and widespread transportation network coverage. Both Lien Thao Transport and Truong Nam Logistics also feature some of their clients to enhance their credibility and build user trust.

Regarding north-south transportation services, all three companies emphasize the superior benefits they offer to customers and display the addresses of their warehouses. Additionally, the pages of Truong Nam Logistics and Trong Tan Transportation provide customers with various information, such as types of transportation, service quotes, and procedures for handling and receiving goods. However, without proper curation, this information can be overwhelming for users due to its volume.

All three companies provide various contact options, including online chat, phone numbers, email addresses, and office and warehouse locations, ensuring that customers can reach out if interested.

Since all three companies’ websites do not have a language switch option, it can be assumed that they primarily do B2B business with local companies.